On this page: Learn which AI Assistant actions attach C2PA metadata, what this means for images that combine several generative AI sources, and what carries over when your content moves between apps.
C2PA metadata are durable, invisible metadata that record how a piece of content was created or edited. When you use AI Assistant in Adobe Journey Optimizer to generate or edit an image with generative AI tools, C2PA metadata are automatically attached to that image, no action is required on your part.
Actions that attach C2PA metadata cc-workflows
The following table summarizes when C2PA metadata are attached, based on the image action performed in AI Assistant.
An uploaded stock photo used as a push notification background is cropped to fit the screen: since the stock photo carries no generative AI action, no C2PA metadata is created.
Two uploaded brand photos are composited into one collage: since neither source carries a generative AI action, no C2PA metadata is created.
Content types and their scope cc-content-types
- Images: Covered. C2PA metadata are attached when images are generated with generative AI, and preserved through cropping, text overlay, and image overlay operations performed by AI Assistant.
- Text: Not applicable. Text-only outputs of AI Assistant, such as copy generation, translation, and brand alignment suggestions, do not require C2PA metadata.
What happens as your content moves cc-content-moves
C2PA metadata travel with the image file. When an image that was generated or edited with generative AI is downloaded or exported from Adobe Journey Optimizer, its C2PA metadata are preserved. Learn more about C2PA metadata.
Some ways of bringing images into your content, such as extracting an image from a PDF or from an embedded (base64) source, may not preserve the original C2PA metadata. In these cases, no C2PA metadata can be read from the source, and none is created for the result.