Technotes section-overview
These technical notes explain the statistical methods used in Adobe Journey Optimizer experimentation and reporting. Use them to understand how experiments are monitored, how metrics like lift and conversion rate are computed, and how to interpret results with confidence.
Technotes
Statistical Calculations Used in Adobe Journey Optimizer Experiments
Learn about advanced statistical methodologies like Confidence Sequences and Any Time Valid Confidence, enabling safe and continuous monitoring of experiments.
Understand Statistical Calculations in Experimentation Reports
Dive into the statistical methods and metrics in Experimentation reports, including conversion rate, lift, confidence intervals, and criteria for best-performing arms.