On this page: Compare the two options for retaining sent message content from Adobe Journey Optimizer: BCC email and Message Export. Learn how they differ from mirror pages and the Entity Dataset.
Regulations such as HIPAA require that Journey Optimizer provide a way to archive messages sent to individuals. If your customers raise a claim, they should be able to obtain a copy of the sent message for verification purposes.
Journey Optimizer provides two options to support message archiving in your own systems: BCC email and Message Export.
Choose an archiving option archiving-options
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BCC email (Email channel): Sends a blind copy of each email to the mailbox configured in the channel configuration. Your organization is responsible for retaining and managing the copies in the mailbox or an external archiving system. BCC usage counts against your licensed message volume. Learn how to archive emails using BCC.
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Message Export (Email and Mobile channels): Writes sent message content and related metadata to the AJO Message Export Dataset in Adobe Experience Platform for export to your own storage. Requires the Message Export add-on. Dataset records are retained for seven calendar days from ingestion and must be exported during that period for longer-term retention. Messages sent before Message Export is enabled cannot be backfilled. Learn how to export message content.
These options help you retain sent content, but do not replace your organization’s archival or compliance solution. Your organization is responsible for configuring external storage, managing retention and access, and assessing whether the solution meets its requirements.
Related capabilities not-archiving-options
The following capabilities serve different purposes and should not be used as substitutes for archiving the exact personalized message sent to an individual:
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Mirror pages provide an online version of an email so recipients can view it in a browser. They are available for 90 days after the email is sent, then expire. A mirror page is a temporary viewing capability, not an archiving option. Learn more about mirror pages.
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Entity Dataset contains non-personalized message templates and related metadata. Its
Templatefield describes the format and structure of a message, not the exact personalized content received by an individual. Personalized data is not exported through this field. Exporting this dataset can help retain templates and metadata, but is not equivalent to archiving sent messages. Learn more about the Entity Dataset.
Identify the right option for your requirement compare-options
Use the table below to identify the right option for your requirement. BCC email and Message Export support archiving sent content in your own systems; mirror pages and the Entity Dataset serve other purposes.