Use Decisioning to personalize emails

In this tutorial, we will explore a real-world use case of sending personalized email offers using Adobe Journey Optimizer Decisioning. The scenario is simple — send targeted email offers to customers based on their profile attributes, such as annual income and loyalty status.
Throughout the tutorial, we’ll go step-by-step — from creating profiles in Adobe Experience Platform, to configuring the email channel, and finally building and executing the campaign that automatically selects the most relevant offer using decisioning.

Pre-requisites for this tutorial