Analyze and Build Journeys with the Journey Agent

Learn how to use Journey Agent, an AI-powered assistant built into Adobe Journey Optimizer, to analyze live journeys, identify audience conflicts and profile fallout, and create complete multi-step journeys using natural language. In this video, you’ll see how Journey Agent provides transparent insights, actionable recommendations, and guided approvals, helping you troubleshoot existing journeys and build new ones faster, all without leaving the AI assistant