Message authoring - Overview
Understand the email message authoring options in Journey Optimizer.
Transcript
Adobe Journey Optimizer makes it easy for your team members to create compelling messages for any channel. Journey Optimizer provides a variety of authoring options for all technical skill levels. With the drag-and-drop editor, you can design, edit, and publish messages using a marketer-friendly interface that shows how your customers will view the content you create. For code-savvy users, Journey Optimizer provides an option to develop messages from start to finish using HTML. Or you can import HTML content and automatically convert it into modular blocks to edit, rearrange, and personalize without recoding. You can also create your own content templates to accelerate your workflows, reuse content fragments, save entire templates, and adapt templates for each campaign’s unique needs.
Then, access content from Adobe Stock right in the Journey Optimizer message designer. Browse millions of high-quality, curated, royalty-free photos, videos, illustrations, and vector graphics.
Find the perfect visuals for your message and import licensed images directly into your Emails and Assets folder. Empower your team with the all-in-one authoring capabilities of message design, content management, and Adobe Stock access available in Adobe Journey Optimizer.
recommendation-more-help
7e382214-bd30-4de2-bc8b-f6f6e7182305