Use Adobe Experience Manager Content Fragments

Transcript

Hello everyone. This demo will showcase the key integration with Adobe Experience Manager and Adobe Journey Optimizer. Let’s start with the Adobe Experience Manager Content Fragments integration. Content Fragments within AEM allows teams to build content and store in a centralized location which can be used to in content across channels and the ecosystem. Let’s find out how Luma Brand utilizes this integration within AJO. Within my Adobe Experience Manager instance, I have the AEM Content Fragments which is created and approved with attributes like title, general body text, and assets. Once published, I will switch to Adobe Journey Optimizer and can easily access this content fragment using the selector available within Personalization Editor. On switching to the correct AEM repository, I can select the desired content fragment and add the title attribute. I then repeat the same process to add the other attributes. I can go to the simulate screen and check out how the content from AEM Content Fragments is rendered. Let’s check out a more advanced example. Here I have added an HTML template and added AEM Content Fragment including attributes. On simulating I can see how the content is rendered. Now what I can also do is swap the existing content fragment to a new content fragment for a new article. As I navigate to the right repository I can select the desired new article and swap easily with no further adjustments. I can then go ahead and simulate to see how the new content is rendered. Within a few minutes we have taken a pre-approved content fragment from AEM and leveraged that exact same content within AJO, allowing to maintain brand consistency across channels.