Create a WhatsApp journey

This tutorial walks you through creating a multi-step WhatsApp journey using Adobe Journey Optimizer.

What you’ll learn:

  • Set up a journey that sends a cruise booking confirmation, waits three days, then delivers a targeted upsell message.
  • Define your audience, configure WhatsApp actions, and personalize messages using approved templates.
  • Preview and test messages with media and dynamic variables before publishing.

Ideal for marketers looking to automate personalized customer engagement through WhatsApp.

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