In-app messages - Overview

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With Adobe Journey Optimizer, it’s easy to create and send in-app messages that are relevant to individual customers. You can personalize in-app messages based on customer segments as well as profile attributes, app usage history and device location. Personalization helps you use in-app messages for effective customer engagement, such as facilitating onboarding, or steering customers towards important aspects like new features and special offers. The Rules Builder defines when and why a message is fired, while the powerful Journey Optimizer Canvas lets you create in-app messaging triggers and sequences via profile attributes, events with custom logic and existing audiences. Journey Optimizer also provides a variety of authoring options and out-of-the-box templates. So you can design in-app messages and content the way you want. And a natively embedded centralized asset repository helps you find and manage images and other digital assets for any content you create.

You can select font, modal shape, background color, and more to easily customize the appearance of in-app messages. You can personalize every messaging element with dynamic content, from subject lines to body copy to ensure your messages resonate with customers. Adobe Journey Optimizer makes it easy for marketing teams to create and send targeted, relevant and creative in-app messages that meet customer needs and encourage engagement.