Email Channel - Overview

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Adobe Journey Optimizer handles all email use cases with its comprehensive email creation, orchestration, and delivery capabilities. Journey Optimizer can create any type of campaign from one-to-one emails based on customer behaviors to audience-based batch campaigns and transactional messages.

Start by importing emails or crafting new ones using templates, embedded assets, and reusable content fragments. Orchestrate and deliver batch campaigns targeting your full customer base or specific audience segments, including weekly promotions, newsletters, email series, and more. You can schedule when the campaign launches and select the frequency of the campaign. You can also send emails triggered by customer behaviors or business events such as abandoned customer carts or restocked inventory.

Journey Optimizer doesn’t just help you create one-off email messages, use it to create multi-step journeys that listen and respond to real-time customer behaviors and events. While you’re building a journey in Journey optimizer, you can edit and manage messages and content without leaving your existing workflows. You can also split your audiences into subgroups, assign specific trigger events to send emails to each segment, and get the right messages to the right customers. Enable your customers to set their channel and frequency preferences so you can personalize messages throughout the entire journey and communicate with your audience on their terms. Adobe Journey Optimizer facilitates cross-channel communication, promoting consistency and relevance from the first touchpoint to the last.