Trigger journey on form submission

This use case demonstrates how a customer form submission triggers an Adobe Journey Optimizer journey in real time, enabling immediate, personalized follow-up communications based on the information provided by the user.

Pre-requisites for this tutorial

  • Access to Experience Platform
  • Basic understanding of Experience Platform concepts (Profiles, Audiences, Datasets)
  • Familiarity with Journey Optimizer

Implementation steps

  • Define an event schema in Adobe Experience Platform
  • Configure a custom event in Adobe Journey Optimizer
  • Configure email channel
  • Build a Journey Triggered by the Custom Event
  • Send form submission data to Adobe Experience Platform
  • Configure dataset lookup to include reference data in the email

Use case introduction and event schema creation

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