Trigger journey on form submission
This use case demonstrates how a customer form submission triggers an Adobe Journey Optimizer journey in real time, enabling immediate, personalized follow-up communications based on the information provided by the user.
Pre-requisites for this tutorial
- Access to Experience Platform
- Basic understanding of Experience Platform concepts (Profiles, Audiences, Datasets)
- Familiarity with Journey Optimizer
Implementation steps
- Define an event schema in Adobe Experience Platform
- Configure a custom event in Adobe Journey Optimizer
- Configure email channel
- Build a Journey Triggered by the Custom Event
- Send form submission data to Adobe Experience Platform
- Configure dataset lookup to include reference data in the email
Use case introduction and event schema creation
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