Get started with Journey Optimizer Loyalty
Loyalty Challenges enable you to create engaging, gamified loyalty programs that drive customer behavior and deepen brand relationships. Build challenges that reward customers for specific actions—from making purchases and writing reviews to engaging on social media and referring friends.
Introduction to Loyalty
This section introduces Journey Optimizer Loyalty: what it is, where it sits under Adobe Journey Optimizer, and the challenge lifecycle from setup to analysis.
- Discover what Journey Optimizer Loyalty
Understand what Journey Optimizer Loyalty is, where it sits under AJO, and the challenge lifecycle.
Configure your challenge
This section walks you through creating and configuring a loyalty challenge end to end: type, structure and schedule, tasks, and rewards.
- Set up a loyalty challenge
Learn how to set up a loyalty challenge by selecting the right challenge type, configuring audiences and schedules, defining participation rules, and controlling how progress is tracked and rewarded. - Set up tasks for your loyalty challenge
Learn how to set up tasks: purchase & spend, quantities, eligible items & exclusions, and reuse. - Configure rewards for your loyalty challenge
Learn how to configure rewards: provider, milestone vs. completion delivery, reward types & coupons. - Create a loyalty challenge and surface insights with CX Enterprise Coworker
Learn how to use CX Enterprise Coworker to create, configure, and launch loyalty challenges using natural language, including audiences, rewards, schedules, and automated journey setup.
Apply and display your challenge
This section shows you how to bring a challenge to your customers through content cards and code-based experiences.
- Build a challenge content card
Learn how to build a challenge content card / code-based experience, covering opt-in and dynamic progress across the opt-in, progress, and completed stages, plus rewards and channel configuration.
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