AI-powered, on-brand content creation in Adobe Journey Optimizer for marketers
Learn how to use Adobe Journey Optimizer’s AI capabilities to create, refine, and govern on-brand content, from brand setup and full campaign generation to visual enhancement, multilingual versions, and automated quality checks.
Built for marketers who want to scale personalized, consistent content across every channel.
What you learn
- Build and configure a brand profile that guides AI-generated content across Adobe Journey Optimizer, GenStudio, and Adobe Express.
- Generate and edit omnichannel email, push, and in-app content with AI.
- Enhance visuals and create multilingual versions using integrated AI tools.
- Run automated quality checks, evaluate brand alignment, and apply governance before content goes live.
Introduction and brand setup
This module walks you through setting up your brand in Adobe Journey Optimizer so your AI-generated content reflects who you are from the start. You see a full example of AI-generated email content, then create and configure a brand profile by uploading guidelines and mapping key elements like tone, legal constraints, and imagery rules. You also learn how to extend that brand across GenStudio and Adobe Express and manage multiple brands for different teams. By the end, you have a working brand profile that meaningfully steers your AI-generated content wherever you create it.
- Create on-brand email content with AI
See how AI capabilities in Adobe Journey Optimizer help you build on-brand email content at scale, from a single prompt to a fully generated, on-brand email. - Configure a brand for AI-powered content in Adobe Journey Optimizer
Create and configure a brand that AI capabilities use to generate and validate content, mapping tone of voice, legal constraints, imagery rules, and more. - Extend brand guidelines across creative tools
Learn how to apply a brand configured in Adobe Journey Optimizer across GenStudio and Adobe Express, add examples, and manage multiple brands.
Use AI to generate content
This module shows you how to generate and refine on-brand content end-to-end using AI capabilities in Adobe Journey Optimizer. You generate full email, push, and in-app assets from a prompt, edit individual sections like subject lines, preheaders, and images, enhance visuals, and create multilingual versions while preserving your brand voice. By the end, you go from an idea to polished, multilingual, on-brand copy and visuals.
- Create omnichannel content from scratch
Start from a template and generate a full email, push notification, or in-app message using AI capabilities, brand guidelines, and configurable tone and image settings. - Edit and personalize section content
Edit and personalize individual sections of an email template with AI capabilities, changing subject lines, preheaders, text blocks, and images while preserving brand voice and compliance. - Enhance your visual content with AI
Generate infographics, add overlays, and refine images with AI tools, then extend edits in Adobe Express to produce on-brand visuals ready for reuse. - Create and refine multilingual versions of your content
Translate and adapt content into other languages using AI capabilities, brand guidelines, and automated scoring to keep localized content on-brand.
Quality, brand alignment & governance
This module helps you evaluate and govern AI-generated content before it goes live. You use the brand alignment score to check content against your guidelines, run automated quality checks for readability and compliance, and apply human review as part of your approval process. By the end, you know how to “trust but verify” AI output and keep every asset compliant and consistent.
- Ensure content quality, brand alignment, and governance
Evaluate content quality and brand alignment for AI-generated and manually authored assets, and apply governance as part of your review process before content goes live.