DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Documentation

Generative AI models for brand alignment

Last update: Fri Apr 03 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • Intermediate
  • User

Expand your AI image creation capabilities with built-in models, custom Firefly models, and third-party image generation providers to meet your specific needs and improve brand alignment:

  • Adobe model, powered by Firefly Image Model 4, is provided out of the box and ready to use for immediate image generation without additional setup.
  • Partner model, powered by Gemini 2.5 Flash, offers specialized capabilities for specific use cases.
  • Custom models are brand-specific models trained on your own assets and added by your organization.

Learn about custom models in the Adobe Firefly documentation.

Marketers can select any of the enabled generative models when generating images for their email or landing page content.

Manage generative models

From a central location, you can view all available models, filter and search to find specific models, and configure model settings for your brands.

  1. On the left navigation, go to Content Management > Brands.

  2. In the page, select the Generative models tab.

Access the generative models list {width="800" modal="regular"}

Filter and search the list

Click the Filter Filter icon icon to access the filter menu. Filter models by Type or Status.

Filter the generative models list {width="700" modal="regular"}

You can also use the search bar to find a specific generative model by name.

Model actions

For a custom model in the list, click the More menu More menu icon icon. You can choose Enable or Disable to change the availability status of the model, or choose Delete to remove the model from the list.

More menu in the generative models list {width="450"}

For a built-in model, click the Enable ( Enable icon ) or Disable ( Disable icon ) icon to change the model availability for image generation.

NOTE
Only custom models can be deleted.

Add a generative model

Create custom Firefly models or connect third-party image generation providers to expand your generative AI capabilities.

NOTE
Creating custom Firefly models requires a Firefly ETLA agreement.

  1. From the Generative models tab, click Add model.

  2. Enter a Name for your model.

  1. Enter the Model ID.

    To find your model ID, access the Firefly website and navigate to your trained models. The unique identifier is available in the model’s management section after it is published. For more information, refer to the Firefly custom models documentation.

  2. Optionally, enter a Description to help identify the model and its intended usage.

    Add Model - generative models {width="550" modal="regular"}

  3. Click Test connection to verify the model configuration.

  4. When the connection test is successful, click Save to save your model configuration.

    Saving the model adds it to the generative models list, where you can enable it for use by marketers. You can also disable or delete it at any time.

    Selecting a generative model for image generation {width="600" modal="regular"}

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