Journey Optimizer B2B Edition
Learn about the components of a buying group and the basics of building an account journey.
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Journey Optimizer B2B Edition
B2B Reimagined: Transforming Go-to-Market Strategies for Profitable Growth
Online | Strategy Keynote | General Audience
B2B brands are facing a digital revolution. Buyers expect hyper-relevant content and self-service, while internally AI is transforming...
Wed, Mar 19, 1:00 PM PDT (8:00 PM UTC)
Cracking the Code: Build and Scale B2B Buying Groups for Account Engagement
Online | Session | General Audience
“The B2B buyer is a buying group,” states the Forrester Revenue Marketing Buying Group Manifesto, marking a significant evolution in how...
Tue, Mar 18, 2:00 PM PDT (9:00 PM UTC)
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