Account lists

By using account lists, you can create filtered lists of accounts that can be used as journey audiences.

Account lists are used to group and organize accounts based on specific criteria, such as industry, size, location, or any other relevant attributes. These lists are essential for targeting and personalizing marketing engagements, orchestrating customer journeys, and managing account-based marketing strategies in Journey Optimizer B2B Edition.

Within Journey Optimizer B2B Edition, you can create, manage, and maintain account lists to support your marketing and sales initiatives. Account lists can be used to define target audiences, personalize customer experiences, and drive engagement with key accounts.

After account lists are created and populated with relevant accounts, they can be activated across various channels and touchpoints to deliver personalized and targeted marketing engagements. Journey Optimizer B2B Edition provides capabilities to activate account lists for account-based marketing campaigns, customer journeys, and other marketing activities.

In summary, account lists in Journey Optimizer B2B Edition are a foundational element for managing and orchestrating account-based marketing and customer engagement activities. They enable you to organize, target, and personalize marketing engagements for key accounts, driving meaningful interactions and relationships.