Use AI assistants
After you connect an AI assistant, use natural-language prompts to query performance data, assemble drafts, and publish approved ads in GenStudio for Performance Marketing.
Improve your results
Begin each prompt with In GenStudio for Performance Marketing to help the AI assistant route your request to the correct tools.
Specify a channel when you know which one you want. Most Insights prompts cover Meta, LinkedIn, or Innovid. Custom conversion metrics cover Meta and LinkedIn only.
Create prompts cover Meta, LinkedIn, Display, TikTok, and YouTube. Activate prompts cover Meta, LinkedIn, and Google Campaign Manager 360.
Include a specific date range for more precise results. Start with a broad summary, narrow the request to campaigns or ads, then ask about creative attributes or recommendations.
Review performance at a glance
Ask for headline metrics for a channel and time period:
- “Summarize my Meta performance for the last 30 days. Include spend, CTR, CPC, and CPM.”
- “How did my LinkedIn campaigns perform last month compared with the previous month?”
- “Give me an Innovid performance summary for this quarter. Highlight significant trends.”
Explore campaign performance
Ask which campaigns drive results and which require attention:
- “List my Meta campaigns from last month, sorted by spend.”
- “Which LinkedIn campaigns had the highest click-through rate last quarter?”
- “Show campaigns with high spend and low click-through rate during the last 30 days.”
Diagnose ad performance
Identify high- and low-performing ads, then ask what contributes to their results:
- “Show the five highest- and lowest-performing Meta ads by click-through rate last month.”
- “Which LinkedIn ads had the lowest cost per click last quarter?”
- “Why is this ad outperforming similar ads?”
- “Show the ad’s headline, body copy, call to action, assets, and placements.”
Use an ad returned by the assistant when you ask a follow-up question. This gives the assistant the identifiers needed to retrieve the correct details.
Analyze performance by tag
If your organization tags ads by product, region, audience, or creative theme, ask which tag categories are available before requesting a breakdown:
- “What tag categories are available for my Meta ads?”
- “Compare LinkedIn performance by product tag for the last 30 days.”
- “Which creative theme has the highest click-through rate on Meta this quarter?”
Tag analysis requires configured tags and activity during the requested period.
Review conversion metrics
If your organization configures custom conversion metrics, discover the available metrics before requesting values:
- “What custom conversion metrics are available for my organization?”
- “Show my Meta conversion metrics for last month.”
- “Which Meta campaigns have the lowest cost per qualified prospect?”
Custom conversion metric availability depends on your organization’s configuration. These metrics support Meta and LinkedIn.
Request creative recommendations
Ask for recommendations grounded in the performance data available to your organization:
- “What creative changes could improve my lowest-performing Meta ads?”
- “Recommend ways to improve LinkedIn click-through rate based on my top performers.”
- “Show the three highest-priority creative recommendations for Meta.”
- “Explain the performance evidence behind this recommendation.”
A narrowly scoped request can return no recommendations. Expand the date range or campaign scope when needed.
Assemble a draft ad
Turn a recommendation or template into an editable draft:
- “Create a draft from that Meta recommendation.”
- “Show me Express templates for Meta.”
- “What can I change in this template?”
- “Create a Meta ad from this template. Use the headline Summer Sale and the call to action Shop Now. Here is the creative brief: [describe the campaign, tone, and offer].”
Review and share a draft
Check a draft’s status or invite collaborators and reviewers:
- “Show me my recent drafts in GenStudio for Performance Marketing.”
- “What is the status of this draft?”
- “Share this draft with [email] as an editor.”
- “Send this draft to [email] for approval.”
Publish an approved experience
After a draft is approved and published as an experience, publish it to a connected paid media channel:
- “Show my approved experiences for Meta.”
- “Set up this experience for my Meta ad account and campaign.”
- “Publish this experience to LinkedIn.”
Interpret empty or unavailable results
An empty result does not always indicate a connection problem. It can mean that no rows match the selected period, channel, campaign, or filter.
If a tool or metric is unavailable, ask which GenStudio for Performance Marketing capabilities your organization can access. Confirm that the relevant paid media account or product capability is configured.