DocumentationGenStudioUser Guide

AI assistants overview

Last update: October 6, 2026

CREATED FOR:

  • User

GenStudio for Performance Marketing connects to supported AI assistants through the Model Context Protocol (MCP). Once connected, you can query ad performance, assemble creative, and publish approved ads through natural-language conversations.

Supported AI assistants

You can connect through these supported AI assistant paths:

AI assistant
Connection path
Adobe CX Enterprise Coworker
Native connection managed by your organization
Claude
Remote MCP connector
ChatGPT on the web
Remote MCP connector in developer mode
Codex
Remote MCP connection configured from the command line
Writer
Remote MCP custom connector
Microsoft Copilot
Remote MCP connection configured with Microsoft guidance

See Connect an AI assistant for setup guidance.

Capabilities

Once connected, an AI assistant can help with three areas of work:

  • Insights: Get headline KPIs, find your best- and worst-performing ads, understand why an ad performs a certain way, and receive recommendations grounded in your performance data.
  • Create: Browse templates, assemble an editable draft from a template or recommendation, and share the draft for review and approval.
  • Activate: Find an approved experience, resolve its publishing target, and publish it to a connected channel.

Supported channels vary by capability. Insights covers Meta, LinkedIn, and Innovid for most reporting. Custom conversion metrics cover Meta and LinkedIn.

Create covers Meta, LinkedIn, Display, TikTok, and YouTube. Activate covers Meta, LinkedIn, and Google Campaign Manager 360. See the AI assistant tools reference for each tool’s channel support.

Access and permissions

AI assistant capabilities are generally available to customers enabled for GenStudio for Performance Marketing. You need an active Adobe account with access to the product.

The connection uses your Adobe identity and respects your existing product permissions. You can access only the organizations, paid media accounts, campaigns, and data that your account can already view.

Each connection is scoped to one Adobe Identity Management System (IMS) organization. Reconnect and select another organization when you need to switch.

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