DocumentationGenStudioUser Guide

Connect an AI assistant

Last update: October 6, 2026

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  • User

Connect a supported AI assistant to GenStudio for Performance Marketing before you query performance data, assemble drafts, or publish approved ads. Connection options vary by AI assistant and organization.

Prerequisites

Before you connect, confirm that you have:

  • An active Adobe account with access to GenStudio for Performance Marketing.
  • A supported plan that allows remote MCP connections when you use Claude, ChatGPT, or Microsoft Copilot. Refer to the AI assistant documentation for specific instructions on manually configuring MCP connections.

Connect Adobe CX Enterprise Coworker

GenStudio for Performance Marketing tools are managed as a native connection in Adobe CX Enterprise Coworker. Your organization controls availability, so you do not enter the direct MCP server URL.

Start a new conversation and verify the connection. If the tools do not appear, contact your organization’s administrator or Adobe representative.

Connect Claude

Claude requires a Pro, Max, Team, or Enterprise plan. The same remote connector works in Claude on the web and in the desktop application.

  1. In Claude, select Customize in the left sidebar.
  2. Select Connectors, then select the add icon.
  3. Select Add custom connector.
  4. Enter https://genstudio-services.adobe.io/mcp as the MCP server URL.
  5. Sign in with your Adobe ID.
  6. Select the IMS organization that has access to GenStudio for Performance Marketing.
NOTE
On a Team or Enterprise plan, an organization owner might need to add the connector first. If the connector is already available, select Connect instead.

Connect ChatGPT

ChatGPT requires a Plus, Pro, Business, Enterprise, or Education account. Custom MCP connections are available on the web through developer mode.

  1. Sign in to ChatGPT in a web browser.
  2. Open Settings, then enable Developer mode.
  3. In Settings, open the area for apps or connectors.
  4. Add a custom MCP connection named GenStudio.
  5. Enter https://genstudio-services.adobe.io/mcp as the MCP server URL.
  6. Keep OAuth as the authentication method.
  7. Sign in with your Adobe ID.
  8. Select the IMS organization that has access to GenStudio for Performance Marketing.
NOTE
ChatGPT can change the location of developer and connector settings. If these labels differ in your account, follow the current OpenAI instructions for adding a remote MCP connector.

Connect Codex

Codex requires the Codex command-line interface and an authenticated Codex account.

  1. Open ~/.codex/config.toml for all projects or .codex/config.toml for one project.

  2. Add this configuration:

    code language-toml 
    [mcp_servers.genstudio]
url = "https://genstudio-services.adobe.io/mcp"
auth = "oauth"

  3. Run codex mcp login genstudio.

  4. Sign in with your Adobe ID in the browser window that opens.

  5. Select the IMS organization that has access to GenStudio for Performance Marketing.

Connect Writer

Writer requires access to AI Studio.

  1. In Writer, open AI Studio.
  2. Select Connectors & Tools.
  3. Select Create custom connector.
  4. Select MCP Server as the connector type.
  5. Enter a name and description for the connector.
  6. Enter https://genstudio-services.adobe.io/mcp as the MCP server URL.
  7. Set the connector’s team access.
  8. Select OAuth 2.0 (user-level) as the authentication method.
  9. Sign in with your Adobe ID.
  10. Select Save.

GenStudio for Performance Marketing tools appear in the AI Studio tool library. Each Writer user signs in with an individual Adobe ID.

Connect Microsoft Copilot

Microsoft controls the setup flow for custom MCP connections in Copilot. Follow the current Microsoft Copilot documentation to add a remote MCP server, then use https://genstudio-services.adobe.io/mcp as the server URL.

When prompted, sign in with your Adobe ID and select the IMS organization that has access to GenStudio for Performance Marketing.

Verify the connection

After setup, confirm that the tools are available.

  1. Start a new conversation in your AI assistant.
  2. Ask the assistant which GenStudio for Performance Marketing tools it can access.
  3. Confirm that the response lists tools across Insights, Create, and Activate.
  4. Ask for a performance summary for a connected paid media channel.

The assistant returns available performance data or explains why no data matches the request.

TIP
If authentication fails, reconnect and confirm that you selected the correct IMS organization. If no tools appear, confirm that your account has access to GenStudio for Performance Marketing.
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