Enrich Adobe Experience Platform audiences with external data
Adobe Experience Platform allows seamless integration of audiences from the Audience Portal with your external databases using the Adobe Federated Audience Composition destination. With this integration, you can leverage existing audiences into compositions and enrich or refine them using data from your external databases to create new audiences.
To do so, you need to setup a new connection in Adobe Experience Platform to the Adobe Federated Audience Composition destination. You can use a scheduler to send a given audience at regular frequencies, select specific attributes to include, such as IDs for data reconciliation. If you have applied governance and privacy policies to your audience, they will be kept and sent back to the audience portal once the audience has been updated.
For instance, let’s say you are storing purchase information in your data warehouse and have an Adobe Experience Platform audience targeting customers interested in a specific product within the last two months. Using the Federated Audience Composition destination, you can:
- Refine the audience based on purchase information. For example, you can filter the audience to target customers who have made a purchase of more than 150$ only.
- Enrich the audience with fields related to purchases such as the product name and the quantity purchased.
The main steps to send Adobe Experience Platform audiences to Adobe Federated Audience Composition are as follows:
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Access the Adobe Experience Platform Destinations catalog and select the Federated Audience Composition destination.
In thre right pane, select Configure new destination.
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Enter a name for the new connection and select the Connection Type from the following available connections:
- Amazon Redshift
- Azure Synapse Analytics
- Google Big Query
- Snowflake
- Vertica Analytics
- Databricks
- Microsoft Fabric
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Select the Federated database you want to connect to and click Next.
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In the Alerts section, you can enable alerts to receive notifications on the status of the dataflow to your destination.
For more information on alerts, see the Adobe Experience Platform documentation about subscribing to destinations alerts using the UI
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The Governance policy & enforcement actions step, you can define your data governance policies and ensure that the data used is compliant when audiences are sent and active.
When you are finished selecting the desired marketing actions for the destination, click Create.
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The new connection to the destination is created. You can now activate audiences to send over to the destination. To do so, select it from the list and click Next
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Select the desired audiences that you want to send and click Next.
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Configure the filename and an export schedule for the selected audience(s).
NOTEDetailed information on how to configure schedule and filenames is available in the followins sections of Adobe Experience Platform documentation: -
In the Mapping step, select which attribute and identity fields to export for your audience(s). For more information, view the mapping step in the Adobe Experience Platform documentation.
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Review the destination configuration and audience settings, then click Finish.
The selected audiences are now activated for the new connection. You can add more audiences to send with this connection by navigating back to the Activate audiences page. You cannot remove audiences once they are activated.
