DocumentationExperience Platform Federated Audience Composition

Work with activities activities

Last update: Tue Dec 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

In Federated Audience Composition, you can create compositions using two types of activities:

  • Targeting activities let you build one or more targets by defining an audience and splitting or combining these audiences using intersection, union or exclusion operations.
  • Flow control activities are specific to organizing and executing compositions. Their main task is to coordinate the other activities.

Targeting activities

NOTE
When working with composition activities, the attribute names cannot contain any spaces.
  • Build audience activity: Define your target population. You can either select an existing audience or use the query modeler to define your own query.
  • Change data source: Change the data source used by your composition.
  • Change dimension: Change the schema, also known as targeting dimension, as you are building your composition.
  • Combine: Perform segmentation on your inbound population. You can use a union, an intersection or an exclusion.
  • Deduplication: Delete duplicates in the result(s) of the inbound activities.
  • Enrichment: Define additional data to process in your composition. With this activity, you can leverage the inbound transition and configure the activity to complete the output transition with additional data.
  • Reconciliation: Define the link between the data in the database and the data in a work table, for example data loaded from an external file.
  • Save audience: Update an existing audience or create a new audience from the population computed upstream in a composition.
  • Split: Segment incoming population into several subsets.

Flow control activities

  • AND-join: Synchronize multiple execution branches of a composition.
  • End: Graphically mark the end of a composition. This activity has no functional impact and is therefore optional.
  • Fork: Create outbound transitions to start several activities at the same time.
  • Scheduler: Schedule when the composition gets started.
  • Wait: Momentarily pause execution of a part of a composition.
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