Adobe Experience Platform offers a variety of audience types to best let you segment your profiles.
People audience
A people audience is an audience that is created using customer profile data. Customer profile data can be used to create audiences that targets your business’ clientele.
For more detailed information about people audiences, please read the people audience overview.
A look-alike audience is an audience that is created by analyzing a high-value audience with a look-alike machine learning model. The look-alike model can create an audience that matches the similarity threshold of the analyzed high-value audience.
For more detailed information about look-alike audiences, please read the look-alike audiences overview.
An account audience is an audience that is created using account profile data. Account profile data can be used to create audiences that target people within downstream accounts.
For more detailed information about account audiences, please read the account audience overview.
Prospect audience
A prospect audience is an audience that is created using prospect profile data. Prospect profile data can be used to create audiences from unauthenticated users.
For more detailed information about prospect audiences, please read the prospect audience overview.
