DocumentationExperience PlatformSegmentation Service Guide

Audiences endpoint

Last update: Wed Sep 11 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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An audience is a collection of people who share similar behaviors and/or characteristics. These collections of people can be generated either by using Adobe Experience Platform or from external sources. You can use the /audiences endpoint in the Segmentation API, which allows you to programmatically retrieve, create, update, and delete audiences.

Getting started

The endpoints used in this guide are part of the Adobe Experience Platform Segmentation Service API. Before continuing, please review the getting started guide for important information that you need to know in order to successfully make calls to the API, including required headers and how to read example API calls.

Retrieve a list of audiences list

You can retrieve a list of all audiences for your organization by making a GET request to the /audiences endpoint.

API format

The /audiences endpoint supports several query parameters to help filter your results. While these parameters are optional, their use is strongly recommended to help reduce expensive overhead when listing resources. If you make a call to this endpoint with no parameters, all audiences available for your organization will be retrieved. Multiple parameters can be included, separated by ampersands (&).

GET /audiences
GET /audiences?{QUERY_PARAMETERS}
NOTE
If you use this endpoint without any query parameters, inactive audiences will not be returned. However, if you use this endpoint in conjunction with the property=audienceId query parameter, inactive audiences will be returned.

The following query parameters can be used when retrieving a list of audiences:

Query parameter
Description
Example
start
Specifies the starting offset for the audiences returned.
start=5
limit
Specifies the maximum number of audiences returned per page.
limit=10
sort
Specifies the order to sort the results by. This is written in the format attributeName:[desc/asc].
sort=updateTime:desc
property
A filter that allows you to specify audiences that exactly match an attribute’s value. This is written in the format property=
property=audienceId==test-audience-id
name
A filter that allows you to specify audiences whose names contain the provided value. This value is case insensitive.
name=Sample
description
A filter that allows you to specify audiences whose descriptions contain the provided value. This value is case insensitive.
description=Test Description

Request

The following request retrieves the last two audiences created in your organization.

A sample request to retrieve a list of audiences.
code language-shell 
curl -X GET https://platform.adobe.io/data/core/ups/audiences?limit=2 \
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'x-gw-ims-org-id: {IMS_ORG}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}'

Response

A successful response returns HTTP status 200 with a list of audiences that were created in your organization as JSON.

A sample response that contains the last two created audiences that belong to your organization
code language-json 
{
    "children": [
        {
            "id": "60ccea95-1435-4180-97a5-58af4aa285ab",
            "audienceId": "60ccea95-1435-4180-97a5-58af4aa285ab",
            "schema": {
                "name": "_xdm.context.profile"
            },
            "profileInstanceId": "ups",
            "imsOrgId": "{ORG_ID}",
            "sandbox": {
                "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
                "sandboxName": "prod",
                "type": "production",
                "default": true
            },
            "name": "People who ordered in the last 30 days",
            "description": "Last 30 days",
            "expression": {
                "type": "PQL",
                "format": "pql/text",
                "value": "workAddress.country = \"US\""
            },
            "mergePolicyId": "ef006bbe-750e-4e81-85f0-0c6902192dcc",
            "evaluationInfo": {
                "batch": {
                    "enabled": false
                },
                "continuous": {
                    "enabled": true
                },
                "synchronous": {
                    "enabled": false
                }
            },
            "dataGovernancePolicy": {
                "excludeOptOut": true
            },
            "isSystem": false,
            "creationTime": 1650374572000,
            "updateEpoch": 1650374573,
            "updateTime": 1650374573000,
            "createEpoch": 1650374572,
            "_etag": "\"33120d7c-0000-0200-0000-625eb7ad0000\"",
            "dependents": [],
            "definedOn": [
                {
                    "meta: resourceType": "unions",
                    "meta: containerId": "tenant",
                    "$ref": "https: //ns.adobe.com/xdm/context/profile__union"
                }
            ],
            "dependencies": [],
            "type": "SegmentDefinition",
            "originName": "REAL_TIME_CUSTOMER_PROFILE",
            "overridePerformanceWarnings": false,
            "createdBy": "{CREATED_BY_ID}",
            "lifecycleState": "published",
            "labels": [
                "core/C1"
            ],
            "namespace": "AEPSegments"
        },
        {
            "id": "32a83b5d-a118-4bd6-b3cb-3aee2f4c30a1",
            "audienceId": "test-external-audience-id",
            "name": "externalSegment1",
            "namespace": "aam",
            "imsOrgId": "{ORG_ID}",
            "sandbox":{
                "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
                "sandboxName": "prod",
                "type": "production",
                "default": true
            },
            "isSystem": false,
            "description": "Last 30 days",
            "type": "ExternalSegment",
            "originName": "CUSTOM_UPLOAD",
            "lifecycleState": "published",
            "createdBy": "{CREATED_BY_ID}",
            "datasetId": "6254cf3c97f8e31b639fb14d",
            "labels":[
                "core/C1"
            ],
            "linkedAudienceRef": {
                "flowId": "4685ea90-d2b6-11ec-9d64-0242ac120002"
            },
            "creationTime": 1642745034000000,
            "updateEpoch": 1649926314,
            "updateTime": 1649926314000,
            "createEpoch": 1642745034
        }
    ],
    "_page":{
      "totalCount": 111,
      "pageSize": 2,
      "next": "1"
   },
   "_links":{
      "next":{
         "href":"@/audiences?start=1&limit=2&totalCount=111"
      }
   }
}
table 0-row-3 1-row-3 2-row-3 3-row-3 4-row-3 5-row-3 6-row-3 7-row-3 8-row-3 9-row-3 10-row-3 11-row-3 12-row-3 13-row-3 14-row-3 15-row-3 16-row-3 17-row-3 18-row-3
Property Audience type Description
id Both A system-generated read-only identifier for the audience.
audienceId Both If the audience is a Platform-generated audience, this is the same value as the id. If the audience is externally generated, this value is provided by the client.
schema Both The Experience Data Model (XDM) schema of the audience.
imsOrgId Both The ID of the organization that the audience belongs to.
sandbox Both Information about the sandbox that the audience belongs to. More information about sandboxes can be found in the sandboxes overview.
name Both The name of the audience.
description Both A description of the audience.
expression Platform-generated The Profile Query Language (PQL) expression of the audience. More information about PQL expressions can be found in the PQL expressions guide.
mergePolicyId Platform-generated The ID of the merge policy that the audience is associated with. More information about merge policies can be found in the merge policies guide.
evaluationInfo Platform-generated Shows how the audience will be evaluated. Possible evaluation methods include batch, synchronous (streaming), or continuous (edge). More information about the evaluation methods can be found in the segmentation overview
dependents Both An array of audience IDs that depend on the current audience. This would be used if you are creating an audience that is a segment of a segment.
dependencies Both An array of audience IDs that the audience depends on. This would be used if you are creating an audience that is a segment of a segment.
type Both A system-generated field that displays whether the audience is Platform-generated or is an externally generated audience. Possible values include SegmentDefinition and ExternalSegment. A SegmentDefinition refers to an audience that was generated in Platform, while an ExternalSegment refers to an audience that was not generated in Platform.
originName Both A field that refers to the name of the audience’s origin. For Platform-generated audiences, this value will be REAL_TIME_CUSTOMER_PROFILE. For audiences generated in Audience Orchestration, this value will be AUDIENCE_ORCHESTRATION. For audiences generated in Adobe Audience Manager, this value will be AUDIENCE_MANAGER. For other externally generated audiences, this value will be CUSTOM_UPLOAD.
createdBy Both The ID of the user who created the audience.
labels Both Object-level data usage and attribute-based access control labels that are relevant to the audience.
namespace Both The namespace that the audience belongs to. Possible values include AAM, AAMSegments, AAMTraits, and AEPSegments.
linkedAudienceRef Both An object that contains identifiers to other audience-related systems.

Create a new audience create

You can create a new audience by making a POST request to the /audiences endpoint.

API format

POST /audiences

Request

A sample request for creating a Platform-generated audience
code language-shell 
curl -X POST https://platform.adobe.io/data/core/ups/audiences
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'Content-Type: application/json' \
 -H 'x-gw-ims-org-id: {IMS_ORG}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}'
 -d '{
        "name": "People who ordered in the last 30 days",
        "profileInstanceId": "AEPSegments",
        "description": "Last 30 days",
        "type": "SegmentDefinition",
        "expression": {
            "type": "PQL",
            "format": "pql/text",
            "value": "workAddress.country = \"US\""
        },
        "schema": {
            "name": "_xdm.context.profile"
        },
        "labels": [
          "core/C1"
        ]
    }'
table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2 6-row-2
Property Description
name The name of the audience.
description A description of the audience.
type A field that displays whether the audience is Platform-generated or is an externally generated audience. Possible values include SegmentDefinition and ExternalSegment. A SegmentDefinition refers to an audience that was generated in Platform, while an ExternalSegment refers to an audience that was not generated in Platform.
expression The Profile Query Language (PQL) expression of the audience. More information about PQL expressions can be found in the PQL expressions guide.
schema The Experience Data Model (XDM) schema of the audience.
labels Object-level data usage and attribute-based access control labels that are relevant to the audience.

Response

A successful response returns HTTP status 200 with information about your newly created audience.

A sample response when creating a Platform-generated audience.
code language-json 
{
    "id": "60ccea95-1435-4180-97a5-58af4aa285ab",
    "audienceId": "60ccea95-1435-4180-97a5-58af4aa285ab",
     "schema": {
      "name": "_xdm.context.profile"
    },
    "profileInstanceId": "ups",
    "imsOrgId": "{ORG_ID}",
    "sandbox": {
        "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
        "sandboxName": "prod",
        "type": "production",
        "default": true
    },
    "isSystem":false,
    "name": "People who ordered in the last 30 days",
    "description": "Last 30 days",
    "expression": {
        "type": "PQL",
        "format": "pql/text",
        "value": "workAddress.country = \"US\""
    },
    "mergePolicyId": "ef006bbe-750e-4e81-85f0-0c6902192dcc",
    "evaluationInfo": {
        "batch": {
          "enabled": false
        },
        "continuous": {
          "enabled": true
        },
        "synchronous": {
          "enabled": false
        }
    },
    "dataGovernancePolicy": {
      "excludeOptOut": true
    },
    "creationTime": 1650374572000,
    "updateEpoch": 1650374573,
    "updateTime": 1650374573000,
    "createEpoch": 1650374572,
    "_etag": "\"33120d7c-0000-0200-0000-625eb7ad0000\"",
    "dependents": [],
    "definedOn": [
        {
          "meta:resourceType": "unions",
          "meta:containerId": "tenant",
          "$ref": "https://ns.adobe.com/xdm/context/profile__union"
        }
    ],
    "dependencies": [],
    "type": "SegmentDefinition",
    "originName": "REAL_TIME_CUSTOMER_PROFILE",
    "overridePerformanceWarnings": false,
    "createdBy": "{CREATED_BY_ID}",
    "lifecycleState": "active",
    "labels": [
      "core/C1"
    ],
    "namespace": "AEPSegments"
}

Look up a specified audience get

You can look up detailed information about a specific audience by making a GET request to the /audiences endpoint and providing the ID of the audience you wish to retrieve in the request path.

API format

GET /audiences/{AUDIENCE_ID}
Parameter
Description
{AUDIENCE_ID}
The ID of the audience you are trying to retrieve. Please note that this is the id field, and is not the audienceId field.

Request

A sample request for retrieving an audience
code language-shell 
curl -X GET https://platform.adobe.io/data/core/ups/audiences/60ccea95-1435-4180-97a5-58af4aa285ab \
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'x-gw-ims-org-id: {IMS_ORG}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}'

Response

A successful response returns HTTP status 200 with information about the specified audience.

A sample response when retrieving a Platform-generated audience.
code language-json 
{
    "id": "60ccea95-1435-4180-97a5-58af4aa285ab",
    "audienceId": "60ccea95-1435-4180-97a5-58af4aa285ab",
    "schema": {
        "name": "_xdm.context.profile"
    },
    "profileInstanceId": "ups",
    "imsOrgId": "{ORG_ID}",
    "sandbox": {
        "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
        "sandboxName": "prod",
        "type": "production",
        "default": true
    },
    "isSystem": false,
    "name": "People who ordered in the last 30 days",
    "description": "Last 30 days",
    "expression": {
        "type": "PQL",
        "format": "pql/text",
        "value": "workAddress.country = \"US\""
    },
    "mergePolicyId": "ef006bbe-750e-4e81-85f0-0c6902192dcc",
    "evaluationInfo": {
        "batch": {
            "enabled": false
        },
        "continuous": {
            "enabled": true
        },
        "synchronous": {
            "enabled": false
        }
    },
    "dataGovernancePolicy": {
        "excludeOptOut": true
    },
    "creationTime": 1650374572000,
    "updateEpoch": 1650374573,
    "updateTime": 1650374573000,
    "createEpoch": 1650374572,
    "_etag": "\"33120d7c-0000-0200-0000-625eb7ad0000\"",
    "dependents": [],
    "definedOn": [
        {
            "meta:resourceType": "unions",
            "meta:containerId": "tenant",
            "$ref": "https://ns.adobe.com/xdm/context/profile__union"
        }
    ],
    "dependencies": [],
    "type": "SegmentDefinition",
    "overridePerformanceWarnings": false,
    "createdBy": "{CREATED_BY_ID}",
    "lifecycleState": "active",
    "labels": [
        "core/C1"
    ],
    "namespace": "AEPSegments"
}

Update an audience put

You can update (overwrite) a specific audience by making a PUT request to the /audiences endpoint and providing the ID of the audience you wish to update in the request path.

API format

PUT /audiences/{AUDIENCE_ID}
Parameter
Description
{AUDIENCE_ID}
The ID of the audience that you want to update. Please note that this is the id field, and is not the audienceId field.

Request

A sample request for updating an entire audience.
code language-shell 
curl -X PUT https://platform.adobe.io/data/core/ups/audiences/4afe34ae-8c98-4513-8a1d-67ccaa54bc05 \
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'Content-Type: application/json' \
 -H 'x-gw-ims-org-id: {IMS_ORG}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}' \
 -d '{
    "audienceId": "test-platform-audience-id",
    "name": "New Platform audience",
    "namespace": "AEPSegments",
    "description": "Last 30 days",
    "type": "SegmentDefinition",
    "lifecycleState": "published",
    "datasetId": "6254cf3c97f8e31b639fb14d",
    "labels": [
        "core/C1"
    ]
}'
table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2 6-row-2 7-row-2 8-row-2
Property Description
audienceId The ID of the audience. For externally generated audiences, this value may be supplied by the user.
name The name of the audience.
namespace The namespace for the audience.
description A description of the audience.
type A system-generated field that displays whether the audience is Platform-generated or is an externally generated audience. Possible values include SegmentDefinition and ExternalSegment. A SegmentDefinition refers to an audience that was generated in Platform, while an ExternalSegment refers to an audience that was not generated in Platform.
lifecycleState The status of the audience. Possible values include draft, published, and inactive. draft represents when the audience is created, published when the audience is published, and inactive when the audience is no longer active.
datasetId The ID of the dataset that the audience data can be found.
labels Object-level data usage and attribute-based access control labels that are relevant to the audience.

Response

A successful response returns HTTP status 200 with details of your newly updated audience. Please note that the details of your audience will differ depending if it is a Platform-generated audience or an externally generated audience.

A sample response when updating an entire audience.
code language-json 
{
    "id": "4afe34ae-8c98-4513-8a1d-67ccaa54bc05",
    "audienceId": "test-platform-audience-id",
    "name": "New Platform audience",
    "namespace": "AEPSegments",
    "imsOrgId": "{ORG_ID}",
    "sandbox": {
        "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
        "sandboxName": "prod",
        "type": "production",
        "default": true
    },
    "description": "Last 30 days",
    "type": "SegmentDefinition",
    "lifecycleState": "published",
    "createdBy": "{CREATED_BY_ID}",
    "datasetId": "6254cf3c97f8e31b639fb14d",
    "_etag": "\"f4102699-0000-0200-0000-625cd61a0000\"",
    "creationTime": 1650251290000,
    "updateEpoch": 1650251290,
    "updateTime": 1650251290000,
    "createEpoch": 1650251290
}

Delete an audience delete

You can delete a specific audience by making a DELETE request to the /audiences endpoint and providing the ID of the audience you wish to delete in the request path.

API format

DELETE /audiences/{AUDIENCE_ID}
Parameter
Description
{AUDIENCE_ID}
The ID of the audience that you want to delete. Please note that this is the id field, and is not the audienceId field.

Request

A sample request for deleting an audience.
code language-shell 
curl -X DELETE https://platform.adobe.io/data/core/ups/audiences/60ccea95-1435-4180-97a5-58af4aa285ab5 \
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'x-gw-ims-org-id: {ORG_ID}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}'

Response

A successful response returns HTTP status 204 with no message.

Retrieve multiple audiences bulk-get

You can retrieve multiple audiences by making a POST request to the /audiences/bulk-get endpoint and providing the IDs of the audiences you wish to retrieve.

API format

POST /audiences/bulk-get

Request

A sample request for retrieving multiple audiences.
code language-shell 
curl -X POST https://platform.adobe.io/data/core/ups/audiences/bulk-get
 -H 'Authorization: Bearer {ACCESS_TOKEN}' \
 -H 'Content-Type: application/json' \
 -H 'x-gw-ims-org-id: {IMS_ORG}' \
 -H 'x-api-key: {API_KEY}' \
 -H 'x-sandbox-name: {SANDBOX_NAME}' \
 -d ' {
    "ids": [
        {
            "id": "72c393ea-caed-441a-9eb6-5f66bb1bd6cd"
        },
        {
            "id": "QU9fLTEzOTgzNTE0MzY0NzY0NDg5NzkyOTkx_6ed34f6f-fe21-4a30-934f-6ffe21fa3075"
        }
    ]
 }

Response

A successful response returns HTTP status 207 with information with your requested audiences.

A sample response when retrieving multiple audiences.
code language-json 
{
   "results":{
      "72c393ea-caed-441a-9eb6-5f66bb1bd6cd":{
         "id": "72c393ea-caed-441a-9eb6-5f66bb1bd6cd",
         "audienceId": "72c393ea-caed-441a-9eb6-5f66bb1bd6cd",
         "schema": {
            "name": "_xdm.context.profile"
         },
         "imsOrgId": "{ORG_ID}",
         "sandbox": {
            "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
            "sandboxName": "prod",
            "type": "production",
            "default": true
         },
         "name": "Sample audience",
         "expression": {
            "type": "pql",
            "format": "pql/text",
            "value": "_id = \"abc\""
        },
         "mergePolicyId": "87c94d51-239c-4391-932c-29c2412100e5",
         "evaluationInfo": {
            "batch": {
               "enabled": false
            },
            "continuous": {
               "enabled": true
            },
            "synchronous": {
               "enabled": false
            }
         },
         "ansibleUiEnabled": false,
         "dataGovernancePolicy": {
            "excludeOptOut": true
         },
         "creationTime": 1623889553000000,
         "updateEpoch": 1674646369,
         "updateTime": 1674646369000,
         "createEpoch": 1623889552,
         "_etag": "\"61030ec7-0000-0200-0000-63d113610000\"",
         "dependents": [],
         "definedOn": [
            {
               "meta:resourceType": "unions",
               "meta:containerId": "tenant",
               "$ref": "https://ns.adobe.com/xdm/context/profile__union"
            }
         ],
         "dependencies": [],
         "type": "SegmentDefinition",
         "state": "enabled",
         "overridePerformanceWarnings": false,
         "lastModifiedBy": "{CREATED_ID}",
         "lifecycleState": "published",
         "namespace": "AEPSegments",
         "isSystem": false,
         "saveSegmentMembership": true,
         "originName": "REAL_TIME_CUSTOMER_PROFILE"
      },
      "QU9fLTEzOTgzNTE0MzY0NzY0NDg5NzkyOTkx_6ed34f6f-fe21-4a30-934f-6ffe21fa3075":{
         "id": "QU9fLTEzOTgzNTE0MzY0NzY0NDg5NzkyOTkx_6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
         "name": "label test24764489707692",
         "namespace": "AO",
         "imsOrgId": "{ORG_ID}",
         "sandbox":{
            "sandboxId": "6ed34f6f-fe21-4a30-934f-6ffe21fa3075",
            "sandboxName": "prod",
            "type": "production",
            "default": true
         },
         "type": "ExternalSegment",
         "lifecycleState": "published",
         "sourceId": "source-id",
         "createdBy": "{USER_ID}",
         "datasetId": "62bf31a105e9891b63525c92",
         "_etag": "\"3100da6d-0000-0200-0000-62bf31a10000\"",
         "creationTime": 1656697249000,
         "updateEpoch": 1656697249,
         "updateTime": 1656697249000,
         "createEpoch": 1656697249,
         "audienceId": "test-audience-id",
         "isSystem": false,
         "saveSegmentMembership": true,
         "linkedAudienceRef": {
            "aoWorkflowId": "62bf31858e87e34c8364befa"
         },
         "originName": "AUDIENCE_ORCHESTRATION"
      }
   }
}

Next steps

After reading this guide, you now have a better understanding of how to create, manage, and delete audiences using the Adobe Experience Platform API. For more information about audience management using the UI, please read the segmentation UI guide.

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