Real-Time Customer Profile

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate your disparate customer data into a unified view offering an actionable, timestamped account of every customer interaction.

New features

FeatureDescription
Data usage policy enforcementIn Real-Time Customer Data Platform, data usage policy violations are automatically surfaced when a violating action in the Profile workspace is attempted. See the release notes for Data Governance for more information on automatic policy enforcement.

Segmentation Service

Adobe Experience Platform Segmentation Service provides a user interface and RESTful API that allows you to build segments and generate audiences from your Real-Time Customer Profile data. These segments are centrally configured and maintained on Platform, making them readily accessible by any Adobe application.

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New features

FeatureDescription
Streaming segmentationStreaming segmentation can now qualify as a user into a segment as data lands into Platform, thereby dramatically reducing the segment qualification time. Streaming segmentation also alleviates the need to run segmentation jobs manually.
Data usage policy enforcementIn Real-Time Customer Data Platform, data usage policy violations are automatically surfaced when a violating action in the Segments workspace is attempted. See the release notes for Data Governance for more information on automatic policy enforcement.

For more information on Segmentation Service, please see the Segmentation overview