Adobe Experience Platform release notes
Release date: May 15, 2019
New features in Adobe Experience Platform:
Data Ingestion ingestion
Adobe Experience Platform provides a rich set of features to ingest any type and any latency of data. You can ingest using Batch or Streaming APIs, using Adobe built connectors, data integration partners or the Adobe Experience Platform UI.
For product documentation, see the Data Ingestion overview.
Batch ingestion
Use the Batch Ingestion API to ingest any type of data into Adobe Experience Platform. The Bulk Ingestion API provides a secure and scalable mechanism to ingest data that conform to XDM or non-XDM schemas.
Known issues
None.
For product documentation, see the batch ingestion overview.
Connectors
Adobe Experience Platform Connectors help you easily ingest your data from multiple sources, allowing you to structure, label, and enhance your data using Experience Platform services. Platform connectors let you authenticate to cloud-based storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Known issues
- Cloud-based Storage connectors can only be used through API calls.
For product documentation, see connectors overview.
Adobe Solutions
Adobe provides managed data transfer from Adobe Solutions to Adobe Experience Platform. With this release, data transfer is available from the following solutions.
Known issues
None.
Streaming ingestion
Streaming ingestion sends data to Experience Platform in real time from client and server-side devices. Updates can be made to Real-Time Customer Profiles at sub-second latency with support for authenticated data collection and multi-record payloads.
Known issues
None.
For product documentation, see streaming ingestion overview.
Monitoring
Monitor batch and streaming ingestion into Adobe Experience Platform from client and server-side devices in real time.
Known issues
None.
Data Management management
Dataset Management
Adobe Experience Platform provides the ability to discover all your data stored in the platform and manage the data via UI and RESTful API.
Known issues
None.
Catalog
Catalog is the system of record for data location and lineage within Adobe Experience Platform. Catalog holds the metadata and descriptions of files and directories within Experience Platform, acting as a metadata store where you can find information about any data being stored in Platform.
Known issues
None.
To begin working with the Catalog Service API, please review the Catalog Service Overview.
ETL
Adobe Experience Platform supports integration with Data Processing Tools that can extract, transform, and load (ETL) data from numerous sources into Experience Platform, ensuring that data conforms to the correct specifications for use by Platform services. A number of partners offer preconfigured connectors for Experience Platform. Documentation is also available for developing ETL connectors.
Known issues
None.
For product documentation, see the ETL overview).
Experience Data Model (XDM) xdm
Standardization and interoperability are key concepts behind Experience Platform. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management.
XDM is a publicly documented specification designed to improve the power of digital experiences. It provides common structures and definitions for any application to communicate with services on Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation delivering insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
XDM is the mechanism that allows Experience Cloud, powered by Adobe Experience Platform, to deliver the right message to the right person, on the right channel, at exactly the right moment.
The methodology on which Experience Platform is built, XDM System operationalizes Experience Data Model schemas for use by Experience Platform components.
Known issues
None.
To learn more about working with XDM using the Schema Registry API and Schema Editor, please read the XDM System documentation.
Real-Time Customer Profile profile
Profile is a generic lookup entity store that merges data across various enterprise data assets and provides access to that data in the form of real-time consumer profiles, and related time series events, called the union view. The unified view helps to inform and empower actions across channels, Platform, and Adobe solution integrations. Furthermore, Profile is used to power machine learning & Sensei. Profile APIs can also be used directly to enrich the functionality of third-party solutions, CRM systems, and proprietary solutions.
Known issues
None.
For product documentation, see Profile Overview.
Identity Service identity
Identity Service solves the fundamental challenge posed by the disconnected identities of your customers, caused by the fragmented nature of their data across each of the disparate systems at play in your organization’s ecosystem. It does this by bridging identities across devices and across the various systems used by your consumers to engage with your brand. In this way, Identity Service facilitates a complete understanding of your customers and their behavior so you can deliver impactful digital experiences in real time.
Known issues
None.
For product documentation, see Identity Service Overview.
Segmentation Service segmentation
Segmentation Service defines a particular subset of profiles from your Profile store, describing the criteria that distinguishes a marketable group of people within your Profile store. Segments can be based on record data (such as demographic information) or time series events representing customer touch points with your brand.
For example, in an email campaign called “Did you forget to buy your sneakers?,” you might want an audience segment of all users who searched for running shoes within the last 30 days, but who did not complete a purchase. Or, you might want to target web content to display only to users with a certain rating in your rewards program.
Known issues
None.
For product documentation, see the Segmentation Service overview
Data Governance governance
Adobe Experience Platform allows companies to bring data from multiple enterprise systems together to better allow marketers to identify, understand, and engage customers. Experience Platform includes an end-to-end data governance infrastructure to ensure the proper use of data within Platform and when being shared between systems.
Data governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.
Getting started with data governance requires a thorough understanding of the regulations, contractual obligations, and corporate policies that apply to your customer data. From there, data can be classified by applying the appropriate data usage labels, and its use can be controlled through the definition of data usage policies.
The Data Governance framework simplifies and streamlines the process of categorizing data and creating data usage policies through the Experience Platform user interface and Policy Service API.
Known issues
- None.
For more information, please see the Data Governance overview).