Total Data Volume metric

Last update: May 1, 2025

CREATED FOR:

  • Developer
  • User
  • Admin
  • Leader

Total Data Volume replaces the previous Average Profile Richness metric as a simpler and more explainable way to track usage against your Profile Store entitlement.

Total Data Volume = Addressable Audience × Average Profile Richness

This metric reflects the total amount of data stored in the Profile Store and available for use in Real-Time Customer Profile engagement workflows. It does not include any data stored in the data lake. This change provides a more focused and transparent view of data relevant to profile-based personalization and engagement.

Frequently asked questions

The following section lists frequently asked questions about this update.

Why has this change been done?

This change has been done to simplify the process of staying in compliance with license entitlement metrics. We’ve often heard from customers that they find Average Profile Richness difficult to understand and manage against. With this change, we hope that you will be able to better understand and manage your licensed usage of the Real-Time Customer Profile.

Does this change in metric change my Profile store entitlement?

No. Your Profile store entitlement will remain the same as before, since the Total Data Volume is equivalent to the Addressable Audience multiplied by your entitled Average Profile Richness.

Does this change affect the entitlement packages I purchased?

No. You will still get the benefits of the entitlement packages that you previously purchased.

How come I see a different value for my Total Data Volume compared to my Profile store entitlement?

Total Data Volume represents the total amount of data available for Profile to use in engagement workflows. The measurement has been updated to be more deterministic and explainable. Most users should not see a significant change between their Total Data Volume and their total profile storage. If you have any concerns, please raise a ticket with your customer service representative.

How is Total Data Volume calculated? Does it include Data Lake storage?

Total Data Volume is calculated using the following formula:

Total Data Volume = Addressable Audience × Average Profile Richness

This metric reflects the total amount of data stored in the Profile Store that is available for Real-Time Customer Profile to use in engagement workflows. It does not include any data stored in the data lake.

Previously, some legacy offers used a “total storage” metric that combined both Profile Store and Data Lake usage. However, Total Data Volume is limited to Profile Store only, providing a more focused view of data relevant to profile-based engagement.

Do I need to recreate my changes to continue managing my Average Profile Richness?

No. Any actions, such as filtering, disabling profile for datasets, as well as setting up Experience event expirations and Pseudonymous Profile data expirations will continue to play a role in managing the Total Data Volume.

Why is the file I ingested into the sandbox a different size compared to the Total Data Volume?

Profile optimizes data for quick processing to execute the personalization and engagement workflows that the system is designed for. The file size on the client-side may be different from the Total Data Volume because of factors including the type of encoding, compression, and format.

Does this change apply to SKUs that have a shared limit for both Profile and data lake?

Customers that are on SKUs that have shared Average Profile Richness between Profile and data lake will continue to see the Total Consumed Storage metric, and will not see the Average Profile Richness metric.

Previous pageLicense usage dashboard
Next pageTroubleshooting guide

Experience Platform