Opportunity types

Opportunities types {align="center"}

AEM Sites Optimizer provides valuable insights and recommendations to help you improve your website’s performance, usability, and security. These insights are grouped into the following key opportunity areas:

  • Engagement
  • Traffic Acquisition
  • Security Posture
  • Site Health
  • Preflight

Each category highlights a different way to enhance your site. One category may increase visitor interaction. Another can improve discoverability. Others focus on strengthening security or maintaining site stability. Preflight helps you analyze and optimize pages before they are published.

Using these opportunities improves the user experience, attracts the right audience, and keeps your site secure and reliable. Enhancing engagement and traffic acquisition drives interaction and visibility, while a strong Security Posture and site health help ensure trust and stability. Preflight analysis ensures your content is optimized before it goes live. Explore the links below to see opportunities organized by category and discover ways to improve your site.

Opportunities types

Engagement

Engagement

Learn how to improve engagement with Sites Optimizer.

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Security posture

Security posture

Learn how to improve your site's security with Sites Optimizer.

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Site health

Site health

Learn how to improve your site's health with Sites Optimizer.

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Traffic acquisition

Traffic acquisition

Learn how to increase traffic acquisition with Sites Optimizer.

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Forms Optimization

Forms Optimization

Learn about how to improve your forms conversion with Forms Optimization.

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Forms Accessibility

Forms Accessibility

Learn about how to improve your forms accessibility with Forms Optimization.

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Preflight

Preflight

Learn about preflight analysis and how to set up preflight opportunities in Sites Optimizer.

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The Forms Optimization and Forms Accessibility capabilities are available under early access program. You can write to aem-forms-ea@adobe.com from your official email id to join the early access program and request access to the capability.

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