Experience Modernization Agent Overview experience-modernization-agent
Learn how the Experience Modernization Agent onboards websites into Edge Delivery Services with the help of AI.
Introduction introduction
As part of the Brand Experience Agent, the Experience Modernization Agent accelerates onboarding to Edge Delivery Services by automating website migrations and foundational site setup.
It combines site creation and migration skills for initial website onboarding and block development capabilities to support site creation and migration workflows. In addition, it offers the Experience Modernization Console as a web-based AI-assisted development environment available to you directly. While users can operate the agent directly through that console, developers retain full control over what ships.
For complex or high-priority migrations, Adobe offers the Agentic Outcome Engineer (AOE) delivery model, an engineering-led service designed to deliver production-ready Edge Delivery sites using the Experience Modernization Agent.
Benefits benefits
The Experience Modernization Agent accelerates the time to value for Edge Delivery Services adoption and gives you the agility to adapt your brand’s web experience.
- High velocity: AI automation handles repetitive migration work (content import, block mapping, design system application), compressing migration timelines compared to traditional approaches
- Efficiency-Focussed: Automation reduces repetitive work, allowing teams to focus on higher-value implementation work
- Accessible to anyone: Natural language requests make website changes accessible to less technical users, with live preview to validate changes instantly
- Enterprise governance: Developers maintain full authority over what goes live through review workflows integrated with GitHub
- Post-migration flexibility: Enables teams to extend and refine migrated sites using Edge Delivery Services patterns
Site Creation and Migration Skills creation-migration
The Experience Modernization Agent offers skills for creating new Edge Delivery Services sites and migrating existing websites. Any new Edge Delivery Services site or migration is encouraged to take advantage of these skills.
- Accelerates website creation and migrations from months to weeks or days, dramatically reducing time-to-value for Edge Delivery Services adoption
- Supports migrations from a wide range of CMS platforms, legacy AEM, or design systems (like Figma) into production-capable Edge Delivery Services projects
- Supports best practices for performance, accessibility, and responsive design aligned with Edge Delivery Services guidance
Detailed skills include page migration, bulk import, design extraction, navigation setup, and web scraping.
Block Development Capabilities block-development
The Experience Modernization Agent takes advantage of general Edge Delivery Services development capabilities that serve various development tasks, providing continuous value beyond initial site creation or migration.
- Follows Content-Driven Development (CDD) methodology for author-friendly content models
- Leverages the Block Collection and Block Party to find reference implementations and best practices
- Supports testing and debugging workflows for validating changes before deployment
Detailed capabilities include block development, content modeling, reference block discovery, testing, and debugging.
Experience Modernization Console console
The Experience Modernization Agent provides a web-based AI-assisted development environment for Edge Delivery Services, exposed as a web interface at aemcoder.adobe.io.
- The console requires no local setup for users to start prompting changes immediately in natural language.
- Rapidly perform day-to-day experience development tasks while previewing them via live AEM preview, and sync content to AEM.
- The console supports enterprise governance through standard GitHub review workflows.
The self-service Experience Modernization Console is generally available. Interested users can request access to ensure a smooth onboarding experience.
Get started with the Experience Modernization Console!
- If you are modernizing your site by targeting Document Authoring, get started here.
- If you are modernizing your site by targeting AEM authoring, get started here.
Agentic Outcome Engineer (AOE) Delivery aoe-delivery
For complex migrations or accelerated outcomes, Adobe offers the Agentic Outcome Engineer (AOE) delivery. This is an optional service where Adobe engineers operate the Experience Modernization Agent on your behalf, combining AI automation with expert guidance to deliver production-ready results at scale. For details on AOE delivery, please see the document AOE Delivery of the Experience Modernization Agent.
If you are interested in the AOE model for your next migration:
- Please contact your Adobe representative or account team to initiate scoping and scheduling.
- Adobe will confirm eligibility, estimate the engagement, and propose an engagement plan.
Limitations limitations
The following use cases require additional implementation effort in addition to the skills of the Experience Modernization Agent.
The scraping skill does not support the following sources.
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Intranet or protected sources such as content behind authentication, VPNs, or firewalls that is not accessible
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Complex dynamic content such as content requiring sophisticated user interaction to appear in the DOM.
- Client-side rendered content is supported if the content is accessible via a specific URL.
- Elements hidden via CSS but present in the DOM like tabs, accordions or carousels are also supported.
The agent does not support the following targets.
- AEM publish environments where sites use HTL-based delivery
- The skills target Edge Delivery Services only.
- Headless delivery patterns such as API-only or SPA-based delivery (e.g., Next.js)
The following requirements are not covered by dedicated automation skills and require manual effort.
- Strict pixel perfection
- Only practical design fidelity is automated
- Integrations of server or client-side third-party data/services
- Integrations of commerce or search functionality
- MarTech data layer or targeting/experimentation
- Isolation of content/experience fragments
- Multisite inheritance (MSM)
- Custom functionality (e.g. calculators, configurators)
- Custom business logic
Next Steps next-steps
Get started by migrating a site using the document Getting Started with the Experience Modernization Agent.