Integrating with Adobe Dynamic Tag Management integrating-with-adobe-dynamic-tag-management

Integrate Adobe Dynamic Tag Management with AEM so that you can use your Dynamic Tag Management web properties to track AEM sites. Dynamic Tag Management enables marketers to manage tags for collecting data, and distribute data across digital marketing systems. For example, use Dynamic Tag Management to collect usage data for your AEM website and distribute the data for analysis in Adobe Analytics or Adobe Target.

Before you integrate, you need to create the Dynamic Tag Management web property that tracks the domain of your AEM site. The hosting options of the web property must be configured so that you can configure AEM to access the Dynamic Tag Management libraries.

After you configure the integration, changes to Dynamic Tag Management deployment tools and rules do not require you to change the Dynamic Tag Management configuration in AEM. The changes are automatically available to AEM.

Deployment Options deployment-options

The following deployment options affect the configuration of the integration with Dynamic Tag Management.

Dynamic Tag Management Hosting dynamic-tag-management-hosting

AEM supports Dynamic Tag Management that is hosted in the cloud or hosted on AEM.

The type of hosting that your implementation uses determines some of the configuration and implementation tasks that you perform. For information about the hosting options, see Hosting - Embed Tab in Dynamic Tag Management Help.

Staging and Production Library staging-and-production-library

Decide whether your AEM author instance uses the Dynamic Tag Management staging or production code.

Typically your author instance uses the Dynamic Tag Management staging libraries, and the production instance uses the production libraries. This scenario enables you to use the author instance to test unapproved Dynamic Tag Management configurations.

If desired, your author instance can use the production libraries. Web browser plugins are available that enable you to switch between the use of staging libraries for testing purposes when the libraries are cloud-hosted.

Using the Dynamic Tag Management Deployment Hook using-the-dynamic-tag-management-deployment-hook

When AEM hosts the Dynamic Tag Management libraries, you can use the Dynamic Tag Management deployment hook service to automatically push library updates to AEM. Library updates are pushed when changes are made to the libraries such as when the Dynamic Tag Management web property properties are edited.

To use the deployment hook, Dynamic Tag Management must be able to connect to the AEM instance that hosts the libaries. You must enable access to AEM for the Dynamic Tag Management servers.

In some circumstances AEM can be unreachable, such as when AEM lies behind a firewall. In these cases, you can use the AEM polling importer option to periodically retrieve the libraries. A cron job expression dictates the schedule for library downloads.

Enabling Access for the Deployment Hook Service enabling-access-for-the-deployment-hook-service

Enable the Dynamic Tag Management deployment hook service to access AEM so that the service can update the AEM-hosted libraries. Specify the IP address of Dynamic Tag Management servers that update the staging and production libraries as required:

Perform the configuration using either the Web Console or a sling:OsgiConfig node:

The following table describes the properties to configure.

Creating the Dynamic Tag Management Configuration creating-the-dynamic-tag-management-configuration

Create a cloud configuration so that the AEM instance can authenticate with Dynamic Tag Management and interact with your web property.

General Settings general-settings

Self Hosting Properties - Staging and Production self-hosting-properties-staging-and-production

The following properties of the Dynamic Tag Management configuration enable AEM to host the Dynamic Tag Management libraries. The properties enable AEM to download and install the libraries. Optionally, you can automatically update the libraries to ensure they reflect any changes made in the Dynamic Tag Management management application.

Some properties use values that you obtain from the Library Download section of the Embed tab for your Dynamic Tag Management web property. For information, see Library Download in Dynamic Tag Management Help.

When hosting the Dynamic Tag Management libraries on AEM, AEM automatically configures some properties of the web property according to your configuration. See the descriptions in the following table.

Cloud Hosting Properties - Staging and Production cloud-hosting-properties-staging-and-production

You configure the following properties for your Dynamic Tag Management configuration when Dynamic Tag Configuration is cloud-hosted.

The following procedure uses the touch-optimized UI to configure the integration with Dynamic Tag Management.

Manually Downloading the Dynamic Tag Management Library manually-downloading-the-dynamic-tag-management-library

Manually download the Dynamic Tag Management libraries to immediately update them on AEM. For example, manually download when you want to test an updated library before the polling importer is scheduled to automatically download the library.

Associating a Dynamic Tag Management Configuration With Your Site associating-a-dynamic-tag-management-configuration-with-your-site

Associate your Dynamic Tag Management configuration with the pages of your web site so that AEM adds the required script to the pages. Associate the root page of your site with the configuration. All descendants of that page inherit the association. If required, you can override the association on a descendant page.

Use the following procedure to associate a page and the descendants with a Dynamic Tag Management configuration.

Use the following procedure to override the inherited configuration association for a page. The override affects the page and all of the page descendants.