DocumentationExperience Cloud KCS

Adobe Advertising and Target tags are firing on Adobe Experience Manager websites

Last update: September 2, 2026

In Adobe Experience Manager (AEM), Adobe Advertising and Adobe Target tags can fire on websites even when these services are not enabled or licensed. This behavior can set associated cookies and appear in network activity on site pages. To fix this issue, review your tag manager configuration and remove or disable unwanted Adobe Advertising and Target tags.

Description description

Environment

Adobe Experience Manager (AEM) (all versions)

Issue/Symptoms

  • Adobe Advertising and Adobe Target tags are firing on AEM websites, even though these services are not enabled or licensed.
  • Associated cookies such as Everest, dpm, and demdex are being set.
  • The issue can be observed by monitoring network activity on affected site pages.

Resolution resolution

Follow the steps below to resolve the issue.

  1. Review your tag manager implementation, such as Tealium, Adobe Launch, or another solution.

  2. Inspect the configuration to identify where the main tag manager script, such as utag.js, is loaded and which profiles or rules inject Adobe Advertising and Target tags. For example:

    code language-none 
    https://tags.example.com/utag/yourcompany/yourprofile/prod/utag.js

  3. Within your tag manager, search for references to Adobe Target, Adobe Advertising, Everest, dpm, or demdex.

  4. Disable or remove these tags if they aren’t required or licensed for your organization.

  5. Review the Adobe Experience Cloud ID Service implementation to determine whether it fires any unwanted tags or cookies.

  6. Consult your tag manager documentation for guidance on restricting or blocking specific tags or cookies.

  7. Clear your browser cache and revisit the affected pages after making the changes.

  8. Use browser developer tools to confirm that the unwanted tags and cookies no longer fire.

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