About AI in CX Enterprise

Adobe CX Enterprise applications use AI in two complementary ways: generative AI, which you prompt directly to create content or get an answer, and agentic AI, which plans and carries out multi-step work on your behalf, with your oversight. The following topics broadly describe where each kind of AI is available in CX Enterprise.

What’s covered in this section

  • About generative AI catalogs which CX Enterprise applications offer generative AI and AI Assistant features today, so you can see genAI’s reach across your product portfolio at a glance.
  • About agentic AI explains how Experience Platform Agents and Agent Orchestrator work, the difference between agents in existing CX Enterprise applications versus AI-first applications, and which agents are available in each.
  • Agentic AI monitoring covers the dashboards Center of Excellence teams and other governance stakeholders use to track agent adoption, usage, and feedback across your organization.
  • AI credits consumption explains how agent jobs and Coworker inputs consume AI Credits, with estimated rates by agent and job type, so you can plan and budget for usage.
  • Generative AI content transparency describes how Adobe automatically attaches C2PA metadata to GenAI-generated and GenAI-edited content, to help you understand your organization’s disclosure obligations.
  • CX Enterprise agentic tools are video tutorials covering additional agentic skills and tooling that extend CX Enterprise agents.

Where to start

  1. Read About generative AI and About agentic AI to understand the two forms of AI available and where each one is already live in your licensed applications.
  2. Read AI credits consumption to understand how usage translates to cost, so you can set expectations with finance and procurement.
  3. Set up Agentic AI monitoring dashboard permissions for your governance team, so adoption and usage are visible from day one.
  4. Read Generative AI content transparency to understand what disclosures are automatically applied to AI-generated content your teams publish.
  5. Once your organization is ready to onboard users, point them to AI in CX Enterprise applications for hands-on guidance on AI Assistant, Agent Orchestrator, and CX Enterprise Coworker.
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