About AI in CX Enterprise
Adobe CX Enterprise applications use AI in two complementary ways: generative AI, which you prompt directly to create content or get an answer, and agentic AI, which plans and carries out multi-step work on your behalf, with your oversight. The following topics broadly describe where each kind of AI is available in CX Enterprise.
What’s covered in this section
- About generative AI catalogs which CX Enterprise applications offer generative AI and AI Assistant features today, so you can see genAI’s reach across your product portfolio at a glance.
- About agentic AI explains how Experience Platform Agents and Agent Orchestrator work, the difference between agents in existing CX Enterprise applications versus AI-first applications, and which agents are available in each.
- Agentic AI monitoring covers the dashboards Center of Excellence teams and other governance stakeholders use to track agent adoption, usage, and feedback across your organization.
- AI credits consumption explains how agent jobs and Coworker inputs consume AI Credits, with estimated rates by agent and job type, so you can plan and budget for usage.
- Generative AI content transparency describes how Adobe automatically attaches C2PA metadata to GenAI-generated and GenAI-edited content, to help you understand your organization’s disclosure obligations.
- CX Enterprise agentic tools are video tutorials covering additional agentic skills and tooling that extend CX Enterprise agents.
Before you begin before-you-begin
Before your teams start using Coworker, AI Assistant, or agentic AI, review the following access, privacy, and security requirements.
Access requirements
Your Adobe Admin must grant the appropriate permissions before users can access AI Assistant and Experience Platform Agents. Requirements vary by application; see Access in the Agent Orchestrator guide for details. CX Enterprise Coworker access is rolled out separately, through eligibility-based trials; see Coworker Trial to learn how your organization can get access.
Privacy and security
AI Assistant and Experience Platform Agents prioritize privacy, security, and governance, including sandbox-specific data isolation and your existing access control policies. For full details, read Privacy, security, and governance in AI Assistant.
Where to start
- Read About generative AI and About agentic AI to understand the two forms of AI available and where each one is already live in your licensed applications.
- Read AI credits consumption to understand how usage translates to cost, so you can set expectations with finance and procurement.
- Set up Agentic AI monitoring dashboard permissions for your governance team, so adoption and usage are visible from day one.
- Read Generative AI content transparency to understand what disclosures are automatically applied to AI-generated content your teams publish.
- Work with your Adobe Admin to complete the Before you begin access requirements above, then point users to AI in CX Enterprise applications for hands-on guidance on AI Assistant, Agent Orchestrator, and CX Enterprise Coworker.