Why CJA? A strategic review of CJA vs. Adobe Analytics

Transcript

Hey everyone, I’m Michelle and today we’re talking about modernizing customer analytics from Adobe Analytics to customer journey analytics in a world where customer expectations keep rising. To stay ahead, brands need a unified cross-channel view of every journey based on first-party data. But silos and challenges often stand in the way. If you’re using Adobe Analytics, you’re already off to a fantastic start. It’s the market leader for digital insights, delivering scalable, secure, actionable data on customer digital experiences. Thousands of enterprises rely on it every day. Yet as customers interact everywhere, online, offline, across devices, teams need more. A sequential, person-based understanding to spot friction, boost satisfaction, and act fast. Marketing, product, and digital often work separately, but the winners unify it all. That’s where customer journey analytics shines. Built on Adobe Experience Platform, it’s designed for cross-channel mastery at the person level. It directly tackles Adobe Analytics limitations by delivering a more complete, AI-assisted view of the customer journey. With CJA, gain comprehensive insights. Ingest and merge data from every touchpoint. Digital, offline, cross-device. And visualize journeys sequentially, spotting friction without needing data science experts. This means truly personalized, seamless experiences. Enjoy efficient data management. Fix or modify data after collection, dynamically and retroactively, cutting errors and freeing IT from heavy lifting. Flexible analysis lets you adapt on the fly, add new metrics, tweak attribution windows, or adjust sessions to answer evolving questions. User-level reporting navigates cookie deprecation for accurate, privacy-first insights. Handle sensitive PII or PHI securely, staying compliant while unlocking deep behaviors. It slashes overhead by automating exports and queries and decentralizes access with guided views, so marketing and product teams decide faster, independently. Best of all, embedded generative AI turns data into a powerhouse. Ask natural language questions, get intelligent captions on trends, predictive insights, and prescriptive recommendations to innovate and stay ahead. As an Adobe Analytics customer, your path is clear. Identify goals and use cases, map data sources and identities, ingest data, and partner with Adobe experts. Brands are already winning with deeper insights and better outcomes. Explore the upgrade guide on Adobe Experience League for more details. Let’s modernize your analytics and create extraordinary customer experiences together. Thanks for watching.