Add scatter visualizations in Analysis Workspace projects in Customer Journey Analytics

Transcript

Hey, what’s up everybody? This is Doug. In this video, let’s talk about the scatter visualization and how to add it and configure it for your project. Now, some people call this scatter plot, but it’s just in the visualizations list here. It just says scatter, so you can call it either one, of course. But we’re going to go to the left rail and click on visualizations, and then we’ll go and grab that visualization and we’ll drop it in on top of this products table. Now, in this table, we have revenue and we have people, or in other words, visitors who have interacted with these products. And we will automatically see that it comes up here. Let’s do the regular things like make sure that it is pointing at the right table. So we’re good there. We’re going to leave the data source showing. In fact, I’m going to add a third metric in a minute, but first let’s kind of go with what we have here. So I’ll click out of that and we can notice that the revenue, the first one there is on the Y axis. The second one is on the X axis. Obviously, you’re going to need at least two metrics to work with this kind of visualization. So now we see that we have all these dots on here, and if we want to mouse over them, we’ll be able to see which things they are, like this air fryer. But if we really want to pick one in the list, you can always do that just by selecting it and it’ll show you that one. And then if you want to go back to the entire list of products, you can click on it again and they’ll all come back. So what is this showing us? Well, as you can see, it’s kind of obvious. But based on our data here, the products that have received the most revenue are going to be the highest up here. And the ones that have been interacted with by the most people will be on the right side as that gets bigger as well. So if we have stuff that are in the top right up here, we know that a lot of people have looked at them and they have resulted in a lot of revenue. If we see ones that are interesting here, like maybe let’s see some grab something like this one right here. It’s not the highest number of touches, this front pocket minimalist wallet, but it actually has been doing really well on revenue as well. So we can look at something like this and we can go, you know what, that’s getting a lot of revenue. Maybe we can just do something to get more people to see it. And that can increase our revenue even more because, you know, only a few people are seeing that. Well, I mean, some people are seeing it here and it’s doing really well on revenue. On the other hand, if we go out here where a lot of people have seen it, let’s look at this one right out here at the edge where a lot of people have seen this one. But it’s kind of, you know, it’s medium on revenue. It’s not way up on revenue. And so if we see something like this and see a lot of people interacting with it, but not as many people are buying it, then you can, of course, make those decisions to say, how are we going to get more people to buy this porch swing? Do we need to lower the price? Do we need to put a more attractive picture up there on the site or whatever you want to do? So, of course, with your use cases, you’re going to have different metrics so that you’ll be able to make those decisions. You know, just think about how they are interacting there. Now, let’s go ahead and add a third metric. So I’m going to go up here and search for orders. We’ll grab total orders and I’m going to move it to the third position here because the thing that comes in the third position as it comes up here is going to be the size of the bubble. So then you can continue to make decisions based on that third one as well, where you might have something like this patio storage again that has pretty good revenue and it’s a pretty good size. So it has a pretty good number of orders as well, but not as many people viewing that. If we have some low cost products, then you might actually see a big bubble like they’re in a lot of orders, but it’s not quite as much revenue because maybe, you know, it doesn’t cost so much. So, again, the different metrics that you place here will give you an opportunity to start understanding your products or your pages or whatever it is that you are measuring here. And just really to understand the association between these multiple metrics. And once again, if you just want to look at one or two of them, if you just want to, you know, the top five, you can always just grab those and look at those top five. If you just want one, you can click on that one. You want to click on it again, it’ll bring them all back. If you want specific ones that are, you know, your products in this case, you can click on those and then, you know, command click, etc. So you can just see the very specific ones that you want to see. Hope this was helpful and that you enjoy this scatter visualization. Have a great day.