Add area visualizations to Analysis Workspace projects in Customer Journey Analytics

Hey everybody, it’s Doug. In this video, we’re going to take a look at adding area visualizations to your project in Customer Journey Analytics. So I’m in my project here, and I’m going to go up and select the visualizations, and I’m going to add an area visualization on top of this data here, because area visualizations do take their data from a table. So I’m going to use this content sections or site sections table, and I want to kind of see how it looks with an area visualization. So drag that in and pop it right on top, and it comes up and right away, you can see that by default, it’s a mess.

So we’re going to fix that. But first of all, we want to make sure that it is on the right table or pulling data from the right table. Now this one is called content sections. So right away, I can see that it is not. So it’s actually pulling from the one above. So I want to select that and choose content sections. And now it’s a little bit better here. And so that’s the first thing that we wanted to do. Now we can see like, look, is there anything highlighted? Yes, this category one row is highlighted. So that’s what we’re looking at here. And you can see that because we’re looking at page views, sessions, and people here for category one. So if that’s what you were hoping for, then that came up really nicely and we can actually choose just another one by clicking over now to details. And so that changes it or home, or if we just want page views for category one, we can select that one and that’ll redraw and just show me the area for that one. Now let’s make sure that we put a couple of them on there so that I can make a point here. I’ll also, let’s just do that as add category one. And we can see those there. Now, one thing that you want to make sure that you understand on this is that this is not a stacked graph. This is an area graph and there is such thing as area stacked.

Okay, so there is area stacked, but this is not it. So stacked would mean that it’s adding the numbers one on top of the other one. This is more like, you know, one mountain range behind the other mountain range. So the numbers down here have nothing to do with the numbers behind. That’s easy to see. If I just change this over to a line graph, let me do that right from inside here and say, you know what, it’s going to be confusing. Let’s just choose a line graph. Now it’s the same shapes. So you can see that it’s in the same places. And so these numbers are not stacked on top of each other. Again, it’s just showing those numbers in the same graph. So if you think that a line graph like this makes more sense for your analysts and for the people who are going to read this, then by all means use a line graph. But sometimes people do like that area look. And so that’s what that’s going to look like. Now you can see here, there’s also three things and it almost looks like there’s two. You can see that there’s diverge here, but these numbers between sessions and people are pretty close in a lot of these cases, at least on this one. And so that’s why it is, you know, it looks like it’s kind of the same one. So maybe you only want to show something like, you know, page views and sessions only so that it’s a little more clear what you’re looking at. Now let’s do take a look at the stack. So if I go back up here and say, show me area stacked. Now we have those numbers stacked on top of each other. And so now we’ve got the category one page views. And that is, you can see here in kind of the lower, the teal one, and then we have sessions with the darker blue one there and that’s on the back. So those are stacked right now. So does that make sense to stack page views and sessions? I mean, probably not as much. So here is maybe a better use for that instead is maybe trending. And again, with the area, it’s like line, it’s all about this trended time period. This is daily trended time period for the last 30 days. So maybe if you are, for example, in charge of say category one, two, and three, there’s one, two, and three there, and those are your products or your, in this case, I guess it’s pages. Maybe you want to see the page views category one, the hold down command and go category one and two and three. And now I’ve got all of those right there and they’re stacked so I can see the total at the very top and I can see, you know, the size, relative size of each one. So I can see how those kind of compare to each other and how they’ve been going over those last 30 days. So that is area and area stacks. Just make sure that you really understand, you know, that the area one is not numbers stacked on top of each other and that, you know, stack does that. Have a great day.