GenAI availability in Experience Cloud products

Learn how the following Experience Cloud applications support generative AI or AI Assistant. Support for Adobe Firefly is also indicated.

Adobe GenStudio for Performance Marketing

GenStudio for Performance Marketing is an AI-driven platform that empowers you to generate and manage marketing content that adheres to your brand standards and complies with your enterprise policies. Generate content for emails, Meta ads, LinkedIn ads, display ads, and banners.

You can also train GenStudio for Performance Marketing on your brand using examples, descriptions of customer personas and products, and brand guidelines.

Learn more

Adobe Firefly compatibility: Yes

Adobe Experience Manager

The following sections briefly describe generative AI in AEM applications.

Experience Manager Sites

In AEM Sites, you can use Generate Variations. This feature uses generative artificial intelligence to create content variations based on your input prompts. Prompts are either provided by Adobe or created and managed by you.

After creating variations, you can use the content on your website and measure its success using the Experimentation feature in Edge Delivery Services. You also have the option to generate images in Adobe Express using the generative AI capabilities of Firefly.

Input and output examples

Input fields include:

  • Number of Variations to generate
  • Audience Source
  • Audience Target
  • Additional Context
  • Customer-driven prompts

The output is generated content or market copy.

Adobe Firefly compatibility: Yes

Learn more about Generate Variations