Generative AI in Experience Cloud products

Last update: April 30, 2025

CREATED FOR:

  • Intermediate
  • Admin

This page helps you learn which products support generative AI (GenAI), AI Assistant, and whether Adobe Firefly is compatible. You can also find links to information about various ways you can use AI in Experience Cloud applications.

About Generative AI

Generative AI is a type of artificial intelligence that does more than simply answer questions. It can create content and generate a response to your questions or statements (known as prompts).

  • Create: The ability to generate content (text, images, music, or videos) from scratch, based on its training and input prompts. This ability is the generative aspect of generative AI.

  • Generate a response: AI provides an answer or reaction to a prompt, typically drawing on its available data and knowledge repositories.

What is AI Assistant?

AI Assistant is a conversational tool supported in Experience Platform and related applications. Use it to quickly gain product knowledge and, in supported products, operational insights almost immediately.

  • Product knowledge: Product knowledge refers to concepts and topics grounded in Experience League documentation. Learn how to create effective, objective-based prompts to get the most out of AI Assistant. All responses from Experience League are verifiable and cited with links.

  • Operational insights: Operational insights refer to generated responses about your metadata objects (attributes, audiences, dataflows, datasets, and so on). With AI Assistant, you can accomplish in seconds what otherwise might take hours or days.

Learn about AI Assistant

AI availability in Experience Cloud products

Learn how the following Experience Cloud applications support generative AI or AI Assistant. Support for Adobe Firefly is also indicated.

Adobe GenStudio for Performance Marketing

GenStudio for Performance Marketing is an AI-driven platform that empowers you to generate and manage marketing content that adheres to your brand standards and complies with your enterprise policies. Generate content for emails, Meta ads, LinkedIn ads, display ads, and banners.

You can also train GenStudio for Performance Marketing on your brand using examples, descriptions of customer personas and products, and brand guidelines.

Learn more

Adobe Firefly compatibility: Yes

Adobe Experience Manager

The following sections briefly describe generative AI in AEM applications.

Experience Manager Sites

In AEM Sites, you can use Generate Variations. This feature uses generative artificial intelligence to create content variations based on your input prompts. Prompts are either provided by Adobe or created and managed by you.

After creating variations, you can use the content on your website and measure its success using the Experimentation feature in Edge Delivery Services. You also have the option to generate images in Adobe Express using the generative AI capabilities of Firefly.

Input and output examples

Input fields include:

  • Number of Variations to generate
  • Audience Source
  • Audience Target
  • Additional Context
  • Customer-driven prompts

The output is generated content or market copy.

Adobe Firefly compatibility: Yes

Learn more about Generate Variations

Experience Manager Assets

Content Hub is available as part of Experience Manager Assets as a Cloud Service for democratizing access to on-brand content for organizations and their business partners. It focuses on distributing assets for activation at scale and creation of on-brand content variants for improved marketing agility.

In Content Hub, you can create content with Adobe Express (if you have Adobe Express entitlements). You can edit existing content with simple tools, produce on-brand variations with templates and brand elements, and create content with the latest GenAI capabilities from Adobe Firefly.

Learn more

Adobe Firefly compatibility: Yes

Adobe Journey Optimizer

In Journey Optimizer (AJO), you can use AI Assistant to gain product knowledge and operational insights (beta).

Examples of using AI Assistant in AJO

Here’s an example input for product knowledge:

  • How many live activities can I have in one Journey Optimizer sandbox?

    The output is generated from Experience League and other Adobe data stores.

Here’s an example input for operational insights:

  • How many Journeys have been created in the last seven days?

    For output, AI Assistant queries a customer-specific data store. The data store contains centralized, operational data about Journeys. This feature is customer agnostic and pulls metadata only from business objects. It does not access data within your sandbox.

Learn more.

Adobe Firefly compatibility: No

AI Assistant for content generation (AJO Prime and Ultimate)

In AJO Prime and Ultimate, you can use content generation for content generation to bring proactive content variation suggestions for text and images.

This feature is available for email, push notifications, web page, content, and SMS channels. It provides prompt-based text and image generation. Output from content generation in AJO Prime and Ultimate is indemnified.

Learn more

Adobe Firefly compatibility: Yes

Journey Optimizer B2B Edition

Journey Optimizer B2B Edition uses AI Assistant to help you with product knowledge.

Example input:

  • How do I send an email in an account journey?

    Product knowledge output is pulled from Experience League.

Learn more

Adobe Firefly compatibility: No

Campaign Managed Cloud Services

Campaign Managed Cloud Services uses AI Assistant for content generation. This feature lets you auto-generate personalized, engaging, and effective content based on your marketing objective, with content optimized for brand outlined styles, layouts, tone, and more. You can use it across channels like email, SMS, and push.

Note: Output from content generation in Campaign Managed Cloud Services is indemnified.

Learn more

Adobe Firefly compatibility: Yes

Customer Journey Analytics

Customer Journey Analytics lets you use generative AI in the following ways:

  • AI Assistant for product knowledge and insights
  • Intelligent Captions in Workspace visualizations
  • AI and GenAI to assign every asset metadata automatically in Content Analytics

AI Assistant

Discover product knowledge and insights from Experience League. If you’re a new user, quickly learn Customer Journey Analytics concepts and onboard yourself to products and features. For example:

  • How do I send an email in an account journey?

Experienced users get advanced use cases or learn strategies to perform tasks at a fast pace. You can quickly understand concepts, troubleshoot problems, or search for information.

Learn more

Intelligent Captions

You can use Intelligent Captions in Customer Journey Analytics to get natural-language insights for the most frequently used Workspace visualizations. Intelligent captions are ideal for analysts who need narratives and context to share with other users. Business users can use it to discover high-level takeaways quickly.

For example:

  • Input: In CJA, run a supported visualization (including Line, Area, Bar chart, Flow, or Fallout), then click Intelligent captions.

  • Output: View auto-generated, natural-language captions showing context and key takeaways. Then, you can take actions on the generated data, such as reviewing, copying, and sharing it with your organization. See how

Learn more

Content Analytics

Content Analytics uses AI and GenAI to assign every asset metadata automatically, such as subjects, scenes, foreground colors, and so on. An attribute is an AI-assigned metadata tag describing what is in an asset or experience.

For example: foreground color: red is an automatically assigned attribute. The visualizations help you identify which attributes of your assets contribute most to conversion. Learn more

Adobe Firefly compatibility: No

Real-Time CDP

Real-Time CDP uses AI Assistant to help you with product knowledge from Experience League. It also offers operational insights (in beta). AI Assistant queries a customer-specific operational insights data store that contains centralized operational data, partitioned in your AEP sandbox. The system pulls metadata only from Attributes, Audiences, Dataflows, Datasets, Destinations, Schemas, and Sources, and does not access data within the sandbox.

For example, if you query about an audience, AI Assistant can access the name of the audience and other associated metadata but cannot access the profiles within that audience.

Learn more

Adobe Firefly compatibility: No

Marketo

In Marketo, generative AI is available in Interactive Webinars and Dynamic Chat.

Interactive Webinars

Automatically generate chapters and summaries for your recorded webinars, making them more accessible and easier to navigate for your audience. Features include:

  • Automatic chapter generation
  • AI-generated text summary
  • Editable content - Modify generated chapters and summaries
  • Easy integration - Add chapters and summaries to your Landing Pages by copying the HTML code to the webpage editor of your choice

Learn more

Dynamic Chat

Generative AI powered capabilities in Adobe Dynamic Chat allow you to optimize productivity for your sales agents, get insights into your website visitor intent, and respond to visitor questions in a safe manner. You can pre-approve the questions, answers, and the conversation summary.

Learn more

Adobe Firefly compatibility: No