Explore Adobe Commerce platform and services
Whether you need a complete commerce platform, are choosing how to host and operate it, or want storefront and catalog capabilities alongside an existing commerce backend, Adobe Commerce offers options to fit your needs. Across human-led and agentic shopping journeys, Adobe Commerce helps brands increase conversion and average order value with AI-powered product discovery, lightning-fast storefronts, and single-click checkout. This overview compares the core offerings and introduces the services and developer tools that extend them, helping you identify a starting point and verify which capabilities fit your implementation.
The services available with each offering vary. Review the documentation for the specific product and deployment model when planning an implementation.
Commerce offerings
B2C and B2B commerce
Adobe Commerce supports both B2C and B2B business models, including both models on a single Commerce instance. Introduction to Adobe Commerce B2B
B2B capabilities vary by offering. For Adobe Commerce on cloud infrastructure and on-premises, Adobe Commerce B2B is an extension that requires a separate license and installation. Adobe Commerce as a Cloud Service includes core B2B features, such as company management and quoting by default. See Adobe Commerce B2B.
Adobe Commerce as a Cloud Service
Adobe Commerce as a Cloud Service is a fully managed, cloud-native software as a service (SaaS) offering. Adobe manages the core Commerce application, infrastructure, and updates. Its components include the Commerce foundation, Commerce Storefront powered by Edge Delivery Services, merchandising services, Product Visuals, and developer tools.
See Adobe Commerce as a Cloud Service overview.
Adobe Commerce Optimizer
Adobe Commerce Optimizer is a SaaS solution for improving storefront, catalog, product discovery, and merchandising experiences. It can work with an existing Adobe Commerce or third-party commerce backend, allowing organizations to modernize the customer experience without replacing the system that manages transactions.
Adobe Commerce Optimizer can ingest catalog data from third-party sources. Cart and checkout integrations with third-party systems use integration tools such as API Mesh and App Builder.
See What is Adobe Commerce Optimizer?.
Adobe Commerce on-premises
Adobe Commerce on-premises is hosted by the merchant or its hosting provider. The merchant or provider manages the hosting environment, infrastructure, and platform services.
Adobe Commerce on cloud infrastructure
Adobe Commerce on cloud infrastructure is a platform as a service (PaaS) deployment. Adobe manages the hosted platform, while the merchant retains responsibility for application-level maintenance, custom code, configuration, and other shared-responsibility tasks.
See Commerce on Cloud Infrastructure and Migrate to Adobe Commerce as a Cloud Service.
Services that extend Commerce
Storefront and merchandising services
Adobe Commerce services for storefront and product experiences include:
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Commerce Storefront powered by Edge Delivery Services—A storefront option for building customer-facing commerce experiences.
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Storefront Services—Cloud-delivered SaaS capabilities for Adobe Commerce—including Adobe Commerce on cloud infrastructure and Adobe Commerce as a Cloud Service—that power storefront APIs and services for optimized catalog access, AI-driven search and product recommendations, and payment processing, helping merchants improve shopping experiences, performance, and conversions
- Catalog Service—Supports optimized product catalog experiences and storefront performance.
- Live Search—Provides AI-powered product search.
- Product Recommendations—Provides recommendations based on shopper behavior, trends, and product similarity.
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Commerce Optimizer merchandising services—Cloud-delivered, API-first capabilities for Commerce on Cloud and Adobe Commerce as a Cloud Service that use catalog data and AI to improve product discovery—through optimized catalog access, relevant search results, and personalized product recommendations—helping shoppers find products and supporting better storefront performance and conversions.
- Product Visuals—Supports product imagery and media through Adobe Experience Manager Assets integrations.
Payments
Payment Services provides payment methods and views into payment processing, orders, and invoices. Availability depends on the Commerce product and deployment.
See Payment Services.
Data and integration services
Commerce includes services and tools for connecting platforms and synchronizing data:
- Commerce Services Connector—Connects Adobe Commerce on cloud, on-premises, or Magento Open Source to supported Commerce SaaS services.
- SaaS Data Export—Supports the movement and synchronization of Commerce data for connected services.
- Data Connection—Connects Commerce data to Adobe Experience Platform.
- Adobe Commerce Optimizer Connector—Synchronizes catalog and pricing data from supported Adobe Commerce deployments to Adobe Commerce Optimizer.
- Platform-specific connectors—Connect Adobe Commerce Optimizer with specific third-party commerce platforms where supported.
Developer tools and extensibility
Developer capabilities include Adobe Developer App Builder, API Mesh, Events, Webhooks, and the Admin UI SDK. These tools support custom applications, integrations, and extensions. Availability varies by Commerce offering.
See the Adobe Commerce Developer documentation.
Service availability
Use this comparison to identify the service path for your Commerce product. Review the Adobe Commerce Feature comparison and each service guide for supported versions, licensing, and setup requirements.
Decide which Commerce offering to use
Compare deployment models, transaction ownership, and merchandising capabilities in Choose a Commerce option to identify the architecture that fits your requirements.