Create Customer Segments

Adobe Commerce feature {width="20"} Exclusive feature only in Adobe Commerce (Learn more)

Customer segments allow you to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, and shopping cart contents. You can optimize marketing initiatives with targeted segments and shopping cart price rules. You can also generate reports and export the list of targeted customers.

Who is this video for?

  • Store administrators
  • eCommerce marketers

Video content

  • Build segments from customer attributes, orders, and cart data.
  • Connect segments to promotions and cart price rules.

Additional resources

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