Group pricing
You can use the product configuration settings in the Admin to set prices for discounted items based on customer groups in your store. This strategic pricing model is called group pricing.
The discounted price of any product can be offered to members of a specific customer group when the shopper is logged in to their account. The customer group price is displayed on the product page along with the regular price so that a shopper can easily compare prices and act accordingly. After they add the product to the cart, the regular price is replaced by the group price based on their customer group.
Pricing for customer groups is a component of tiered pricing and is set in a similar manner. The only difference is that customer group prices have a quantity of 1.
Benefits of using group pricing
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Suitable for wholesale buyers
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Incentive for customers to upgrade their customer group to take advantage of discounts
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Targeted marketing campaigns
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Build trust and credibility by rewarding loyal customers
Set up a group price
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Open the product in edit mode.
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Below the Price field, click Advanced Pricing.
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In the Customer Group Price section, click Add.
If your store includes Adobe Commerce B2B and has shared catalogs enabled, this section is labeled Catalog and Tier Price.
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Configure the group price:
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For a multi-site installation, choose the Website where the group price applies.
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Choose the Customer Group that is to receive the discount.
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Enter a Quantity of
1. -
For Price, set the pricing type and amount:
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Fixed- Enter the discounted product price. -
Discount- Enter the discounted price as a percentage of the product price.
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To add another group price, click Add and repeat the previous step.
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When complete, click Done and then Save.
Final Price=Min(Regular(Base) Price, Group(Tier) Price, Special Price, Catalog Price Rule) + Sum(Min Price per each required custom option)