Documentation Campaign Campaign v8 Documentation

Create and manage landing pages

Last update: January 24, 2025

Topics:
Landing Pages

CREATED FOR:

Beginner
User
Developer

A landing page is a dedicated web page designed with a specific marketing goal. Visitors typically arrive at a landing page after clicking on a link in an email, social media post, or search engine result. Unlike general website pages, landing pages focus on driving a single, well-defined action, such as making a purchase, subscribing / unsubscribing to a service, or downloading a resource. With Adobe Campaign, create landing pages to direct your users to an online form where they can update their data, opt-in/out from receiving your communications, or subscribe to a specific service such as a newsletter.

To create landing pages, browse to the web user interface. Adobe Campaign comes with a reimagined user experience for landing pages, available in the web user interface only.

AVAILABILITY

Campaign Web user interface is only available to users connecting to Adobe Campaign with their Adobe ID. Learn more about Adobe Identity Management System (IMS).
Landing pages that you create in the Campaign Web user interface cannot be displayed or edited in Campaign client console.

With landing pages you can:

Instantly create, design, and share landing pages using ready-to-use pre-filled templates matching different use cases.
Leverage Adobe Campaign content design capabilities to easily build responsive landing pages.
Set up opt-in and opt-out flows quickly and seamlessly.
Create subscription services to enable users to subscribe to a service. Learn more
Provide your recipients with the capability to unsubscribe from receiving your communications.

Learn more about landing pages in Campaign Web user interface documentation.

You can also browse the following sections: