Brands Management
Brands Management is the central place to configure and manage the brands you monitor in Adobe Brand Visibility. From here, you can create brands, configure the markets where your brand is monitored, manage websites and aliases, organize prompts, and track other brands in your market.
Every Brand Presence, Prompt Strategy, Prompt Library, and Opportunity in Adobe Brand Visibility is associated with a brand.
Create a brand create-a-brand
A brand represents the business, product, or organization that you want to monitor in AI-generated responses.
During the trial experience, you’ll create a single brand as part of onboarding. Enhanced editions support creating and managing multiple brands from Brands Management.
To create a brand:
- Navigate to Configuration > Brands Management.
- Select Create Brand.
- Enter the brand name.
- Optionally provide a description.
- Select the industry.
- Associate the brand with a website.
- Select Create.
You can also save a brand as Pending before activating it if it requires additional review.
Configure markets configure-markets
Markets define where Adobe Brand Visibility measures your Brand Presence.
Each market includes:
- Country or region
- Language
- Website
You can configure multiple markets for each brand to monitor how your brand appears across different regions and languages.
Enhanced editions also allows you to optionally add a starter set of prompts powered by Semrush, when creating a market.
Manage Brand URLs manage-brand-urls
Use the URLs tab to manage the websites associated with your brand.
Brand URLs determine which websites Adobe Brand Visibility associates with your brand when monitoring Brand Presence and generating insights.
Each URL has one of the following states:
Add a URL add-a-url
Add a URL to associate an additional website with your brand.
Adding a URL enables Adobe Brand Visibility to recognize citations and mentions for that website as part of your Brand Presence. However, adding a URL alone does not onboard the domain for content analysis.
Examples include:
- Regional websites
- Product websites
- Microsites
- Social profiles
- Earned content sources
Onboard a domain onboard-a-domain
Onboarding a domain registers it with Adobe Brand Visibility for content analysis and optimization.
When a domain is onboarded, Adobe Brand Visibility can:
- Crawl and analyze your website content.
- Generate onsite optimization opportunities.
- Connect CDN log forwarding.
- Surface Agentic Traffic and Referral Traffic insights.
- Measure the impact of deployed optimizations.
During the trial, you onboard one domain as part of the trial activation and onboarding process. This domain becomes the primary website used for content analysis throughout the trial.
In the enhanced experience, you can onboard additional domains from the URLs tab. If a URL shows Site not registered, you will need to onboard the domain to unlock onsite analysis and optimization capabilities.
Manage connections manage-connections
After a domain has been onboarded, you can configure additional connections for that URL.
To manage connections:
- Navigate to Configuration > Brands Management.
- Select a brand.
- Open the URLs tab.
- Select an onboarded URL.
- Click Manage connections.
The available connections depend on the selected URL.
CDN Configuration cdn-configuration
Configure your CDN to enable website analysis and AI traffic capabilities.
From the CDN Configuration tab, you can:
- Verify that Adobe Brand Visibility can access your public pages.
- Configure CDN log forwarding to enable Agentic Traffic and Referral Traffic insights.
- Configure routing to support edge-based optimization deployments. See Optimize at Edge for more details.
Connection status and setup progress are displayed for each capability. For more details, see BYOCDN Log Forwarding.
Google Search Console google-search-console
Connect Google Search Console to enrich Adobe Brand Visibility with search performance data.
After connecting your account, Adobe Brand Visibility can use Google Search Console metrics to provide additional context for optimization opportunities and search performance. For more details, see Google Search Console.
Analytics analytics
Connect your analytics provider to measure the business impact of AI-driven traffic.
Supported providers include:
Analytics integrations enable reporting on referral traffic, engagement, conversions, and revenue attributed to AI-generated traffic.
Manage aliases manage-aliases
Aliases represent alternate names for your brand that may appear in AI-generated responses.
For example, you might configure abbreviations, product names, or commonly used brand variations as aliases. Mentions of these aliases are attributed to the parent brand when calculating Brand Presence.
Manage Categories manage-categories
Categories organize prompts for a brand across its markets. They provide a consistent way to organize, filter, and report on related prompts, regardless of the market in which they are tracked.
Each category contains a collection of prompts grouped by a common theme.
- In the trial experience, prompts are organized within Topics.
- In the enhanced experience, Topics are renamed to Subcategories, providing a more flexible organizational structure while maintaining the same relationship to Categories.
Use the Categories tab to:
- Create and manage categories.
- Create and manage topics (trial) or subcategories (enhanced).
- View the number of prompts assigned to each category.
- View the markets where prompts in the category are tracked.
Create a category create-a-category
To create a category:
- Navigate to Configuration > Brands Management.
- Select the brand you want to manage.
- Open the Categories tab.
- Select Add Category.
- Enter a category name.
- Save your changes.
Manage custom tags manage-custom-tags
Custom tags let you label the prompts in your Prompt Library with your own terms. You can then find, filter and manage groups of prompts that matter to your team, beyond the Category and Subcategory that every prompt already has.
You can create and maintain tags for each brand in Brands Management. You assign them to prompts either in the Prompt Library or while you track new prompts from Visibility Overview, Prompt Research and Market Comparison.
What are custom tags? what-are-custom-tags
A custom tag is a label that you define and attach to prompts. Each prompt can carry several tags and the same tag can be used on multiple prompts.
Tags can have two levels:
- Tag: a top-level label, for example Product line.
- Sub-tag: a label nested under a tag, for example Product line › Espresso and Product line › Cold brew.
Tags belong to a brand. When you create a tag, you choose the brand markets (country and language) where it is available.
Custom tags compared with categories custom-tags-compared-with-categories
Presented below is a short comparison between categories and custom tags:
Use custom tags to:
- Group prompts in the way that suits your team (independent of their category).
- Filter the Prompt Library to the prompts that belong to a specific group.
- Apply or remove a label on multiple prompts at once.
- Keep your organization’s terms when you import or export prompts as CSV.
- Label new prompts while you track them, so they are organized from the start.
How custom tags work how-custom-tags-work
- An administrator creates the tags and sub-tags for a brand in Brands Management.
- Users assign tags to prompts in the Prompt Library: one prompt at a time, either in bulk or through CSV import.
- When you track new prompts from Visibility Overview, Prompt Research or Market Comparison, you can add tags in the same dialog.
- In the Prompt Library, the Tags column shows each prompt’s tags and the Tags filter narrows the list to prompts that have the tags you choose.
Keep in mind the following when working with custom tags:
- To create, edit or delete tags, go to Configuration > Brands Management, open a brand and select the Tags tab.
- To assign tags to prompts and filter by tag, go to Prompt Management > Prompt Library.
You need permission to edit the brand configuration to manage tags or change the tags on prompts. Users without permission can see tags but cannot change them.
Manage tags in Brands Management manage-tags-in-brands-management
The Tags tab lists every tag for the brand. For each tag, the table shows:
- Name: the tag name. Expand a tag to see its sub-tags.
- Prompts: the number of prompts that use the tag. For a tag with sub-tags, this includes prompts tagged with its sub-tags.
- Markets: the markets where the tag is available.
- Actions: edit or delete the tag.
Use the search field above the table to find a tag by name.
Create a tag create-a-tag
To create a tag:
- Go to Configuration > Brands Management.
- Select the edit icon on the brand.
- Select the Tags tab.
- Select Add tag.
- In Name, enter the tag name.
- In Markets, select the markets where the tag should be available. All markets is selected by default.
- Leave Parent tag set to None (top-level tag).
- Select Save.
Create a sub-tag create-a-sub-tag
Follow the steps to create a tag, and in Parent tag select the tag that the new sub-tag belongs to.
Tag name rules tag-name-rules
When adding a tag name, be aware of the following rules:
- A name can be up to 100 characters long.
- Names can contain letters, numbers, spaces and these characters:
. & - $ + ' # , ? - Any other character is replaced with a space. If this changes the name, the dialog shows how it will be saved, for example
Will be saved as "Espresso Ristretto". - Some names are reserved for built-in prompt labels and cannot be used: category, tag, intent, origin, type and source.
Edit a tag edit-a-tag
To edit a tag:
- On the Tags tab, select the edit icon next to the tag.
- Change the Name, the Markets or the Parent tag.
- Select Save.
You can move a sub-tag to a different parent tag, or make it a top-level tag by selecting None (top-level tag). A tag that has sub-tags cannot be moved under another tag.
When you rename a tag, the prompts that use it keep the tag and show the new name.
Delete a tag delete-a-tag
To delete a tag:
- On the Tags tab, select the delete icon next to the tag.
- Review the confirmation message. It lists the markets the tag is deleted from, any sub-tags that are deleted with it and the number of prompts that use it.
- Select Delete.
Deleting a tag removes it from all prompts that use it. The prompts themselves are not deleted and they keep their other tags. Deleting a tag also deletes all of its sub-tags.
Assign tags in the Prompt Library assign-tags-in-the-prompt-library
To assign tags in the Prompt Library, go to Prompt Management > Prompt Library and select the brand and market. The Tags column shows the tags on each prompt. When a prompt has more tags than fit in the column, select + more to see them all.
Add tags to one prompt add-tags-to-one-prompt
To add tags to a specific prompt:
- In the prompt’s row, select Edit.
- In Tags, search for a tag and select it. Repeat to add more tags.
- To remove a tag, select the x on its label.
- Select Save.
You can also add tags when you create a prompt with Add prompt.
Create a tag while you edit a prompt create-a-tag-while-you-edit-a-prompt
If the tag you need does not exist yet, you can create it without leaving the dialog:
- Under Tags, select Create tag.
- In the New tag panel, enter a Name and, for a sub-tag, choose a Parent tag.
- Select Create tag. The new tag is added to the prompt.
A tag created this way is available in the current market. To make it available in other markets, edit it in Brands Management.
Add or remove tags on many prompts add-or-remove-tags-on-many-prompts
Use Assign tags and Remove tags to change the tags on many prompts in one step.
-
Choose the prompts:
- To change specific prompts, select their checkboxes. The buttons show how many prompts are selected, for example Assign tags (4).
- To change every prompt in the current view, do not select any checkboxes. The change applies to all prompts that match your current search and filters.
-
Select Assign tags or Remove tags.
-
The dialog confirms how many prompts the change applies to. Select the tags to add or remove.
-
Select Assign or Remove.
When the update finishes, the dialog shows how many prompts were updated, unchanged or failed and lists any failed prompts with the reason. If the whole update fails, select Try again.
Filter prompts by tag filter-prompts-by-tag
To filter prompts by tag:
- In the Prompt Library, open the Tags filter.
- Select one or more tags.
The list shows prompts that have any of the selected tags. When you select a tag that has sub-tags, the list also includes prompts tagged with those sub-tags. To remove a tag from the filter, select the x on its label.
Import and export tags with CSV import-and-export-tags-with-csv
- Export CSV includes a tags column with each prompt’s tags.
- Import CSV reads an optional tags column. The other columns are prompt and category (required) and subcategory (optional).
In the tags column:
- Separate tags with a semicolon (
;). - Write a sub-tag as
Tag > Sub-tag.
For example: Product line > Espresso; Campaign > Holiday 2026
If a tag in the file does not exist yet, it will be created during the import.
Assign tags when you track prompts assign-tags-when-you-track-prompts
When you track a topic from Visibility Overview, Prompt Research or Market Comparison, you can tag the new prompts in the same step. You no longer need to open the Prompt Library afterwards to tag them.
-
Open Visibility Overview, Prompt Research or Market Comparison.
-
In a topic or prompt row, select Track.
-
In the dialog, select the prompts to add, then choose the Brand, Market, Language and Category. The Tags field appears after you choose the brand and market.
-
In Tags, select one or more tags. You can also select Create tag to create a new tag.
-
Select Add prompts.
Keep these points in mind:
- The selected tags are applied to all the prompts you add in that step. To give prompts different tags, either track them separately or change their tags later in the Prompt Library.
- Tags are specific to a brand and market. If you change the brand or market in the dialog, the selected tags are cleared.
- If a prompt you track is already in your Prompt Library, its tags are replaced with the tags you select in the dialog. If you select no tags, its existing custom tags are removed.
Custom tag limits custom-tag-limits
For more information about the Prompt Library, see Prompt Library.
Track other brands track-other-brands
You can configure additional brands to provide context for your Brand Presence.
For each tracked brand, specify:
- Brand name
- Website
Tracking other brands enables Brand Presence to compare your performance against other brands within the same market.
