Use Brand Concierge activities in Marketo

Learn how Adobe Brand Concierge sends person details and engagement activities to Marketo Engage, and use activity filters and triggers to identify people for follow-up.

Who is this video for?

  • Marketers who build smart campaigns in Marketo Engage
  • Administrators and sales teams who review Brand Concierge engagement data

Video content

  • Review person records and source fields created through Brand Concierge
  • Find Engaged with Concierge, Schedule a Meeting with Concierge, and Engaged with Live Chat activities
  • Use conversation IDs to locate transcripts and duration in Composer
  • Distinguish started meeting bookings from scheduled meetings
  • Review live chat status and representative-assigned conversation scores
  • Add Concierge activity filters and triggers to a smart campaign’s Smart List
  • Narrow audiences with activity constraints, such as status, dates, routing type, page URL, sales representative, and conversation score
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