Acquire new customers
Expand the customer base through targeted acquisition campaigns, lookalike audiences, and paid media optimization. This objective focuses on reaching new prospects at scale while maintaining cost efficiency through precise audience targeting and suppression of existing customers.
Key performance indicators
The following KPIs measure progress toward this objective.
KPI
Description
New Customers
Total count of newly acquired customers attributed to marketing activities
Customer Acquisition Cost
Total cost to acquire a new customer through paid and owned channels
Prospect/Lead Conversion
Percentage of prospects or leads that convert to customers
Related use case patterns
The following use case patterns support this business objective.
Pattern
Category
How it supports this objective
Audience Building & Activation
Publishes high-value seed audiences to ad platforms for lookalike expansion and targeted acquisition campaigns
Audience Building & Activation
Enables audience sharing across organizations to expand reach for acquisition programs
Audience Building & Activation
Activates account-based audiences to advertising and outreach channels for B2B customer acquisition
Personalization
Personalizes web experiences for unknown visitors to increase conversion of new prospects
Conversational Experience
Guides new visitors through AI-powered conversational discovery to accelerate first purchase
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