Adobe Real-Time CDP activation
This architecture shows how Adobe Real-Time Customer Data Platform (Real-Time CDP) activates audiences and profile data to advertising, social, cloud storage, and enterprise destinations through streaming and batch data flows.
Audience and profile activation
The architecture illustrates the shared activation path from Real-Time CDP audiences and profiles to destination applications. It includes destination activation for advertising and social platforms, as well as enterprise destinations used for storage, analysis, and downstream application workflows.
Use case patterns supported
The architecture above supports the following use case patterns:
- Audience activation to destinations – Activate evaluated audiences to advertising, social, cloud storage, CRM, and other enterprise destinations.
- Anonymous visitor web personalization – Support audience activation and profile-based personalization across digital channels.
Primary data flows and integration points
- Ingest customer data from multiple sources into Real-Time CDP.
- Unify identity and profile attributes in Real-Time Customer Profile.
- Evaluate profiles into audiences for activation.
- Stream or batch audience and profile changes to advertising, social, cloud storage, and enterprise destinations.
- Use activated profile and audience data in downstream marketing, sales, support, analytics, and personalization workflows.
Further reading
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