Real-time Edge Profile Access for Web and Mobile Personalization
Real-time Edge Profile Access for Web and Mobile Personalization blueprint shows how web and mobile applications can access Adobe Experience Platform’s Real-time Customer Profile at the edge for high-throughput, low-latency personalization.
Applications can access real-time profile attributes and audiences at the edge with millisecond latency. Attributes, audience memberships, and model-driven features stored in the profile as attributes can be accessed in real-time for same-page and next-page personalization across web and mobile channels.
With this capability, you can deliver highly personalized experiences on your websites and mobile applications based on the Real-time Customer Profile, including audiences derived from real-time behaviors, attributes ingested into the Real-time Customer Profile, and calculated insights.
Applications
- Real-time Customer Data Platform
- Adobe Experience Platform Data Collection (Web SDK / Mobile SDK)
- Edge Network Server API
Use cases
- Real-time personalization on web and mobile channels for known customer experiences
- Same-page and next-page personalization based on real-time profile attributes and audiences
- Content and offer personalization based on customer profiles including real-time behavioral data, attributes, and calculated insights
- Integration with personalization engines, content management systems, and external applications for real-time decisioning
- Testing and content optimization with real-time profile context
Architecture Diagram
Guardrails
- Guardrails for Real-time Customer Profile data
- Edge Network Guardrails
- Edge profiles have a 14-day time-to-live (TTL). If a user has not been active on the edge for 14 days, the edge profile may expire and need to be fetched from the hub, which may impact first-page personalization.
- Edge personalization supports real-time audience membership evaluation for audiences that meet edge segmentation criteria. Batch and streaming audiences from the hub are also available at the edge with appropriate configuration.