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Audience Activation to Social and Advertising Destinations

Last update: April 23, 2026

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This blueprint is also available as a use case pattern under Audience Building & Activation.

Ingest customer data from multiple sources to build a single profile view of the customer. You can segment these profiles to built audiences for marketing and personalization, share these audiences to Ad Networks such as Facebook and Google to target and personalization campaigns against those audiences.

Use cases

  • Audience targeting for known audiences on social and advertising destinations.
  • Online personalization with online and offline attributes.

Applications

  • Real-time Customer Data Platform

Architecture

Reference architecture for Facebook Custom Audience Activation {modal="regular"}

Guardrails

Profile & Segmentation Guardrails

Activation to Facebook Custom Audiences - Destination Configuration

Activation to Google Customer Match - Destination Configuration

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