Device Graph Options for Companies device-graph-options-for-companies

The Device Graph Options are available to companies that participate in the Adobe Experience Cloud Device Co-op. If a customer also has a contractual relationship with a third-party device graph provider that is integrated with Audience Manager, this section will show options for that device graph. These options are located in Companies > company name > Profile > Device Graph Options.

This illustration uses generic names for the third-party device graph options. In production, these names come from the device graph provider and can vary from what’s shown here. For example, the LiveRamp options usually (but not always):

  • Start with “LiveRamp”
  • Contain a middle name that varies
  • End with “- Household” or “-Person”

Device Graph Options Defined device-graph-options-defined

The device graph options you select here expose or hide the Device Options choices available to an Audience Manager customer when they create a Profile Merge Rule.

Co-op Device Graph co-op-graph

Customers who participate in the Adobe Experience Cloud Device Co-op use these options to create a Profile Merge Rule with deterministic and probabilistic data. The Corporate Provisioning Team activates and deactivates this option via a back-end API call. You cannot check or clear these boxes in the Admin UI. Also, the Co-op Device Graph and Company Device Graph options are mutually exclusive. Customers can ask us to activate one or the other, but not both. When checked, this exposes the Co-op Device Graph control in the Device Options settings for a Profile Merge Rule.

Company Device Graph company-graph

This option is for Analytics customers who use the People metric in their Analytics report suite. The Corporate Provisioning Team activates and deactivates this option via a back-end API call. You cannot check or clear these boxes in the Admin UI. Also, the Company Device Graph and Co-op Device Graph options are mutually exclusive. Customers can ask us to activate one or the other, but not both. When checked:

  • This device graph uses deterministic data that belongs to the company you’re configuring (no probabilistic data).
  • Audience Manager automatically creates a Data Source called *partner name*-Company Device Graph-Person. In the Data Source details page, Audience Manager customers can change the partner name, description, and apply Data Export Controls to this data source.
  • Audience Manager customers do not see a new setting in the Device Options section for a Profile Merge Rule.

LiveRamp Device Graph (Person or Household) liveramp-device-graph

These check boxes are enabled in the Admin UI when a partner creates a Data Source and selects Use as an Authenticated Profile and/or Use as a Device Graph. The names for these settings are determined by the third-party device graph provider (e.g., LiveRamp, TapAd, etc.). When checked, this means the company you’re configuring is going to use data provided by these device graphs.

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