DocumentationCustomer Journey AnalyticsCustomer Journey Analytics Guide

Architect your schema for use with Customer Journey Analytics

Last update: Thu Nov 07 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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NOTE
Follow the steps on this page only after you complete all previous upgrade steps. You can follow the recommended upgrade steps, or you can follow the upgrade steps that were dynamically generated for your organization with the Adobe Analytics to Customer Journey Analytics upgrade questionnaire.
After you complete the steps on this page, continue following the recommended upgrade steps or the dynamically generated upgrade steps.

Adobe recommends creating an Experience Data Model (XDM) schema when upgrading to Customer Journey Analytics. An XDM schema allows for a streamlined schema that is tailored to the needs of your organization and the specific Platform applications that you use. When changes to the schema are required, you don’t have to sift through thousands of unused fields to find the field that requires updating.

Before you begin creating your XDM schema:

  1. Identify your data team and other stakeholders throughout your organization.

  2. Determine your organization’s ideal schema design for Customer Journey Analytics, while taking into account any other Adobe Experience Platform applications used in your organization.

  3. Continue following the recommended upgrade steps or the dynamically generated upgrade steps.

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