Ingest Google Analytics historical data into Adobe Experience Platform

This page focuses on how to ingest your Google Analytics historical data into Adobe Experience Platform as a dataset, allowing you to reference that dataset in a Data View within Customer Journey Analytics. You can combine the steps on this page with Configuring a live Google Analytics implementation, which generates a recurring dataset. Combine this historical dataset with your current implementation’s dataset to get a seamless view of data in Customer Journey Analytics with both current and backfilled data.

Prerequisites

In order to accomplish these tasks, you need the following access and permissions:

Set up a BigQuery Export

The data structure in Universal Analytics properties is different from the data structure in Google Analytics 4 properties. Set up a BigQuery Export based on the property type that you want to export data from:

Additional requirements for Universal Analytics properties

Universal Analytics properties store each record in their data as a user’s session instead of individual events. A SQL query to transform the Universal Analytics data into a format compatible with Adobe Experience Platform is required. Apply the UNNEST function to the hits field in the GA schema, and save it as a BigQuery table.

SELECT
   *,
   timestamp_seconds(`visitStartTime` + hit.time) AS `timestamp`
FROM
   (
      SELECT
         fullVisitorId,
         visitNumber,
         visitId,
         visitStartTime,
         trafficSource,
         socialEngagementType,
         channelGrouping,
         device,
         geoNetwork,
         hit
      FROM
         `example_bq_table_*`,
         UNNEST(hits) AS hit
   )

Export data to Google Cloud Platform export-gcp

In Google Cloud Platform, navigate to Export > Export to GCS. Once the data is in Google Cloud Storage, it is ready to be pulled into Adobe Experience Platform.

Import the data from Google Cloud Storage into Experience Platform

You can map the GA event data into an existing dataset that you created previously, or create a dataset, using whichever XDM schema you choose. Once you have selected the schema, the Experience Platform applies machine learning to automatically pre-map each of the fields in the Google Analytics data to your XDM schema.

Once you are finished mapping the fields into your XDM schema, you can schedule this import on a recurring basis and apply error validation during the ingestion process. This validation ensures that there aren’t any issues with the data you have imported.

Required XDM fields

Certain XDM fields in Platform require the correct format in order for data to be correctly processed.

Next steps