Adobe Analytics curriculum for education
Analytics Course Content
Adobe is proud to present this Analytics foundational content to your university. Within the curriculum, you will find 4 distinct modules meant to introduce you to Adobe Analytics collection and reporting, which can be divided and folded into digital analytics or marketing courses. This introductory manual will enable professors and students to gain the knowledge needed to participate in the Adobe Analytics global challenge each Fall.
A new course to help you prepare
To prepare for learning and teaching the analytics curriculum, we’ve launched a brand new course on Adobe Education Exchange where you can learn how to teach all of the core concepts outlined below. We recommend starting off with this course to ensure you’re prepared to educate your students on the 4 core modules, and beyond.
Enroll in the course here: https://edex.adobe.com/pd/course/adobe-analytics-for-teaching-and-learning
Here’s what you’ll learn:
It starts with DATA:
- Data Collection Module (1) the framework of data implementation, collection, reporting, and validation
- Data Strategy & Architecture Module (2) the basics of data variables, strategies, and architecture
Next, you’ll combine that DATA with INSIGHTS:
- Standard Adobe Metrics & Functionality Module (3) how to access and view vital analytics KPI metrics and reports
- Analysis Workspace Fundamentals Module (4) getting advanced with analytics reporting visualizations
This curriculum with purpose-built activities at the end of each section can be combined with the Adobe Analytics University sandbox environment.
Register here for access: Analytics curriculum registration