Use product-level segmentation with sub-hit analysis in Adobe Analytics

Traditional segmentation in Adobe Analytics is often limited to the hit level, which can introduce challenges when multiple products, plans, or objects are associated with a single event. This can lead to inflated metrics or inaccurate attribution when analysts want to isolate performance for a specific item.

This video demonstrates how sub-hit analysis in Adobe Analytics provides more granular segmentation capabilities.

For additional information, please visit the documentation.